Job Description

Our Purpose

At Xero, we're here to make running a business beautiful. By making small businesses more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, we're not only helping small businesses, we'll be building a stronger economy that can change the world.

How you

'

ll make an impact

Reporting to the Head of Marketing, you will be responsible for the delivery of marketing campaigns for Small Business customers and Accounting and Bookkeeping Partners. Working closely with regional marketing, global marketing, PR & comms, creative teams, as well as sales and operations teams and external agencies, you'll deliver on the regional marketing plan.





You will work with stakeholders across the business to implement marketing activity ranging from tactical initiatives to multi-channel campaigns to effectively achieve the business'brand and commercial goals, reporting against KPIs. You'll be highly collaborative, someone who thrives on working with a variety of teams and stakeholders to deliver beautiful, compelling campaigns.





You'll have a creative flair, and considerate of customer needs. You will be naturally motivated by the impact of the work you do and feel an urgency to deliver outcomes that can be clearly measured.

What You'll Do:

Campaigns Marketing: Work with creative teams and channel owners to execute planned marketing activity, incorporating digital marketing, content marketing, email, TV, BVOD, Radio, OOH, direct mail, events, PR/comms, sales enablement, education and other relevant channels Hone your copywriting skills and act as a layer of quality control Collaborate with CRM and Sales Ops teams to ensure leads are correctly assigned to Sales teams and nurture campaigns Measuring Performance: Support with the creation of reporting and insights for Marketing leadership Embed measurement and optimisation into your campaign activity, seeking continuous improvement Customer champion Develop a deep understanding of what delivers results and what resonates with target Support the execution of the activities that surprises and delight our customers Manage collaborative marketing funds and day-to-day marketing queries

Success looks like

Executing highly measurable and successful marketing campaigns Highly efficient lead assignment Clear evidence of a growth mindset Understanding of the contribution to SB Direct business, Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs) and sales pipeline volumes Strong relationships formed with Marketing, Events, Ops, Product Marketing, Customer Engagement, Education, Content Marketing, Comms and Government Relations

What you

'

ll bring with you

Critical competencies

Highly collaborative Entrepreneurial drive, work ethic and attention to detail Strong problem solving abilities Good written and verbal communication skills Strong project management and organizational skills

Experience

Marketing campaign experience Outcome focused, with some experience delivering against targets Experience across full marketing funnel Experience working effectively with cross functional teams




EA Licence 15C7529


EA Personnel R22106118