Job Description

At

Chicken Pie Kitchen & Don Signature Crab

, we're more than just serving good food; we're a homegrown brand that believes in innovation, storytelling, and creating memorable dining experiences. As we expand and explore new concepts, we're looking for a

Marketing Manager

to lead our brand-building and growth journey.


You get to have the creative freedom and ownership to shape the brand's direction. This role is ideal for someone who excels in content creation, campaign development, and community engagement and wants to see their ideas come to life across multiple platforms.


Formal qualifications (e.g., degree) and marketing experience are a plus, but not a must. If you have the

vision, creativity, and skills to take on this role, we want to hear from you.

Roles & Responsibilities

Create and manage content across platforms such as

Instagram, Facebook, TikTok, Telegram, Xiao Hong Shu (???).

Develop, implement, and oversee

marketing strategies

to increase brand awareness and drive revenue growth. Plan and execute

campaigns

across social media, digital ads, PR, and offline activations. Ensure

brand consistency

across all platforms and touchpoints. Build strong relationships with

influencers, media, and industry partners

. Conceptualise and design

marketing collaterals

(menus, posters, event visuals, digital ads). Organise

promotions, events, and product launches

to engage and grow audiences. Track, analyse, and report

campaign performance

with clear ROI. Stay ahead of

trends and customer insights

to keep the brand relevant. Work closely with Operations, Sales, and Finance teams to align marketing with business goals.

Requirements

Strong in

content creation, writing, and visual storytelling

. Excellent communication skills, creative thinking, and attention to detail. Able to work independently in a

fast-paced environment

and juggle projects. Passionate about food, brand building, and creating memorable customer experiences.
?

Skills

Relevant marketing experience

(F&B, lifestyle, or retail experience preferred). Proficient in

social media management

, with working knowledge of Adobe Creative Suite (Photoshop/Illustrator), SEO/SEM, Google Analytics, and Meta/Google Ads.
A strong network of influencers, media, and industry partners will be a bonus.