Job Description

Roles & Responsibilities

Marketing Manager Roles & Responsibilities:





Oversee all marketing campaigns for their company or department


Implement strategy


Promote a business, product, or service


Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones


Represent the marketing team to cross-functional groups including product management, sales, or customer support


Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns


Day-to-Day Duties:


Manage and coordinate marketing and creative staff


Lead market research efforts to uncover the viability of current and existing products/services


Collaborate with media organizations and advertising agencies


Brainstorm ideas for new campaigns


Coordinate with the sales team and other departments to produce effective strategies


Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks


Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure