Job Description

Marketing Manager





Location: Singapore (Hybrid)


Company: BespokeWearAI


Type: Full-time





About Us





BespokeWearAI is the world's first AI-powered bespoke bridal studio -- from AI previews to your final handcrafted gown.


We combine advanced technology with couture craftsmanship to redefine how brides design, fit, and receive their dream wedding dresses. Every detail, from our TrueForm AI measurement engine to our BW Couture Experience, is designed to bring personalization, precision, and elegance to bridalwear.





We're now seeking a Marketing Manager who can help us share this story with the world.



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The Role





You will lead BespokeWearAI's marketing strategy across digital, social, and brand channels -- building awareness, trust, and engagement with brides globally. This role blends creative storytelling, data-driven execution, and a deep appreciation for luxury branding.



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Key Responsibilities





Develop and execute integrated marketing campaigns across paid, owned, and earned channels





Oversee content creation across Facebook, Instagram, TikTok, Lemon 8, and emerging bridal platforms





Manage brand collaborations, influencer partnerships, and press outreach





Plan and optimize paid media campaigns on Meta, TikTok, and Google Ads





Strengthen the brand's tone, visual identity, and storytelling consistency





Analyze campaign performance and customer insights to refine strategy





Support launch activities, events, and partnerships





Collaborate closely with the founders, designers, and tech team to align marketing with product innovation



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About You





4-6 years of experience in marketing, preferably in fashion, beauty, or luxury brands





Deep understanding of social media trends and storytelling for visual-first brands





Strong sense of aesthetics and attention to tone, rhythm, and visual composition





Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Analytics





Excellent writing and communication skills





Strategic thinker with the ability to execute independently in a fast-moving startup environment





Passionate about fashion, design, and technology



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Why Join Us





Shape the global narrative for a pioneering AI-fashion brand





Work closely with creative founders who value innovation and craftsmanship





Be part of a culture built on design integrity, simplicity, and purpose





Competitive compensation and performance-based incentives





Opportunities for creative leadership and growth



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To Apply:


Send your CV and a short portfolio (or examples of campaigns you've led) to contact@bespokewear.ai.


Please include a short paragraph on why BespokeWearAI's vision resonates with you.