Job Description

1. Developing Marketing Strategies

Conduct market research to understand trends, customer needs, and competitors. Create long-term and short-term marketing plans aligned with business goals. Define target markets and customer segments.

2. Managing Marketing Campaigns

Plan and execute marketing campaigns across various channels (digital, print, TV, events, etc.). Set goals (e.g., lead generation, brand awareness, sales conversions) and measure performance. Collaborate with creative teams for content, design, and branding.

3. Budgeting and Resource Allocation

Set and manage marketing budgets. Allocate resources effectively for different campaigns and platforms. Track return on investment (ROI) to ensure efficiency.

4. Digital Marketing Oversight

Oversee digital channels like social media, email marketing, SEO/SEM, and online advertising. Use analytics tools (e.g., Google Analytics, HubSpot) to track and optimize performance. Manage online reputation and user engagement.

5. Team Leadership

Supervise and guide marketing staff, agencies, and freelancers. Assign tasks and projects, ensuring timely delivery. Provide mentorship, training, and performance evaluations.

6. Brand Management

Maintain a consistent brand voice and identity across all channels. Monitor brand perception and adapt strategies as needed. Ensure brand guidelines are followed.

7. Collaboration with Other Departments

Work with sales, product development, customer service, and finance teams. Align marketing strategies with company-wide objectives. Support product launches and promotional events.

8. Monitoring and Reporting

Track KPIs like customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates. Prepare regular reports for senior management. * Make data-driven decisions for future campaigns.