Job Description

At 21 Carpenter, every detail tells a story -- from the heritage architecture to the modern design


that connects guests to the city's creative pulse.





The Marketing Manager plays a key role in shaping that story, leading the brand,


communications, and partnerships that define the hotel's presence across hospitality, dining,


and lifestyle experiences.





This role blends strategy and creativity -- driving awareness, engagement, and revenue through


compelling storytelling, digital innovation, and collaborations that resonate with today's


discerning traveller. You'll partner closely with the Director of Revenue & Marketing to bring 21


Carpenter's brand vision to life while achieving measurable commercial impact.





WHAT YOU'LL DO





Brand & Positioning


Champion the hotel's brand identity, ensuring a cohesive and authentic voice across all touchpoints -- from guest communications to social storytelling. Develop and execute the annual Marketing & Events Plan that supports business goals, brand positioning, and key revenue drivers. Identify audience opportunities and niche markets across leisure, corporate, and F&B segments.
Campaigns & Storytelling


Conceptualise and launch creative, integrated campaigns that showcase the hotel, restaurant, and bar -- combining content, PR, and digital reach. Lead the creation of high-quality visuals, content, and experiences that capture the spirit of 21 Carpenter. Manage media relationships, PR initiatives, and influencer collaborations that amplify brand presence locally and regionally.
Digital & CRM


Drive the hotel's digital strategy -- from social media and paid campaigns to website optimization and online storytelling. Leverage guest data and CRM insights to grow engagement, loyalty, and repeat bookings. Track, analyse, and report on marketing performance to continually refine strategy and investment.
Partnerships & Community


Cultivate brand and community partnerships that align with 21 Carpenter's ethos -- design, culture, sustainability, and wellness. Curate meaningful events and activations that position the hotel as a destination for experiences, not just stays. Collaborate with Sales and F&B teams to create marketing-led opportunities that drive awareness and revenue.
Leadership & Collaboration


Foster strong internal communication to ensure alignment across departments and consistency in brand execution. Stay ahead of market trends and competitor activity to keep the brand fresh, relevant, and distinctive.
WHAT YOU BRING


At least 5 years of experience in brand marketing or communications within hospitality, lifestyle, luxury, or F&B industries. Strategic thinker with a creative flair -- comfortable balancing art and analytics. Strong grasp of digital marketing, content creation, and social storytelling. Proven ability to manage projects end-to-end with energy, focus, and attention to detail. Excellent communication, presentation, and relationship-building skills. * Passion for design, culture, and hospitality experiences that inspire connection.