Job Description

The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives to support company growth in the construction and infrastructure sector. This role involves market analysis, lead generation, brand development, and coordination with internal and external stakeholders to promote services, secure new business, and enhance company visibility.





Key Responsibilities





Marketing & Strategy





Develop and implement marketing strategies aligned with business objectives in the construction industry





Conduct market research to identify new business opportunities, competitors, and industry trends





Prepare annual marketing plans, budgets, and performance reports





Branding & Communication





Manage brand identity across all platforms, including digital, print, and corporate events





Create marketing content such as brochures, presentations, website updates, case studies, and project portfolios





Manage company social media, website, and online presence





Lead Generation & Business Development Support





Generate qualified leads through campaigns, networking, and industry events





Support tender submissions, proposals, quotations, and pre-qualification documents (PQDs)





Maintain strong relationships with clients, consultants, vendors, and subcontractors





Digital Marketing





Oversee company digital marketing campaigns including Google Ads, LinkedIn, SEO, and email marketing





Track digital performance and report analytics to management





Event & Customer Engagement





Coordinate corporate events, exhibitions, and industry trade shows





Manage customer feedback and ensure high service satisfaction





Internal Collaboration





Work closely with project, engineering, and finance teams to align marketing initiatives





Support HR for recruitment branding and training materials





Qualifications & Skills





Bachelor's degree in Marketing, Business Administration, or related field





Minimum 3-5 years of marketing experience (construction or engineering preferred)





Strong understanding of tender processes, construction market dynamics, and B2B marketing





Excellent communication, negotiation & presentation skills





Proficiency in MS Office, CRM platforms, and digital marketing tools





Strong analytical skills & ability to work under tight deadlines





Key Competencies





Strategic Thinking





Relationship Management





Project & Time Management





Creativity & Problem-Solving





Leadership & Team Collaboration





Work Environment





Office-based with site visits when required





Occasional travel for client meetings and industry events