Job Description

Be A Force for Change, Take Initiative We empower our people to be leaders at all levels. We expect them to challenge status quo and grow together with us. As a marketeer with an entrepreneurial mindset, you are a self-starter, an independent learner, and a game-changer. Your Role As a Leader Guide the vision and strategy behind our brands. Our products and services should always reflect our unique brand identity. As a team, our goal is to enrich our OTO communications and to identify new business or collaboration opportunities. Lead a group of marketers who are responsible for delivering business impact through integrated marketing communications. Help your people to grow. Strategic Planning. Conceptualise an overarching brand and marketing communications strategy with emphasis on digital marketing, online Public Relation, social media content creation and long-term CRM strategies. Lead the team to create and curate content that aligns with marketing goals. You will be responsible for content strategy, content analyses, editorial planning, and campaign ideation for the local market. Identify opportunities in content gaps to drive traffic and readership. Conduct keyword research and employ SEO best practices to optimise content. Spend management to ensure initiatives support company strategies. Improve the effectiveness of campaigns through data-driven strategy and KPI-focused analyses. Provide monthly insights on marketing efforts, and evaluate end-to-end customer experience across multiple channels and customer touchpoints. Who You Are. Customer- & Data-Obsessed
You love numbers, and you\xe2\x80\x99re great at uncovering consumer insights and trends. Goal Getter
You are highly organised, and able to manage and prioritise your workload and tasks to achieve your goals and KPI\xe2\x80\x99s. Effective Communicator
You possess outstanding communication skills, both verbal and written. Adept at simplifying safety concepts, and telling engaging stories through creative content. Required Experience.

• You enjoy marketing and have performed this role effectively in the past with success.
• Relentless energy to push yourself further. Pick up new skills and find new ways to reach our shared goals.
• Be undefeated by failures and embrace learning. We try new things that sometimes don\xe2\x80\x99t work, which is part and parcel of growth hacking.
• Possess the wisdom to counter naysayers.

Team Culture and Mindset. It is all about having the right mindset. Marketing in the VUCA world is never easy (VUCA stands for Volatility, Uncertainty, Complexity, and Ambiguity). We empower our people to be leaders at all levels. We expect them to challenge status quo and grow together with us. As a marketeer with an entrepreneurial mindset, you are a self-starter, an independent learner, and a game-changer. Relentless energy to push yourself further. Pick up new skills and find new ways to reach our shared goals. Be undefeated by failures and embrace learning. We try new things that sometimes don\xe2\x80\x99t work, which is part and parcel of growth hacking. Possess the wisdom to counter naysayers. We Live and Breathe Agile (lean methodology). \xc2\xb7 We do not work linearly \xc2\xb7 No is not the Answer. We break down problems into digestible bite-size solutions. \xc2\xb7 We develop MVP (Minimum Viable Product) to test, iterate and pivot. This gives us an edge to move and scale fast while managing our costs and risks. \xc2\xb7 Self-learning is essential if you would like to stay relevant as a digital marketeer. Attend relevant courses to stay up-to-date with the latest digital tech, trends, tools and platform applications. Guide the vision and strategy behind our brands. 1. Our products and services should always reflect our unique brand identity. As a team, our goal is to enrich our OTO communications and to identify new business or collaboration opportunities. 2. Lead a group of marketers who are responsible for delivering business impact through integrated marketing communications. 3. Help your people to grow. Be Authentic, Be SafetySam \xc2\xb7 Less is more, simplify safety concepts and tell engaging stories \xc2\xb7 Everything we do have to contribute to the brand that we\'ve built Strategic Planning
Conceptualise an overarching brand and marketing communications strategy with emphasis on digital marketing, online Public Relation, social media content creation and long-term CRM strategies. \xc2\xb7 Lead the team to create and curate content that aligns with marketing goals. \xc2\xb7 You will be responsible for content strategy, content analyses, editorial planning, and campaign ideation for the local market. Publishing Platforms / Tools to Manage \xc2\xb7 Official site(s) and relevant landing pages /blogposts on:
safety.com.sg, safetyrx.com.sg, worksafe.com.sg, pds.healthcare \xc2\xb7 Social Media Platforms: Facebook, Instagram, Tiktok, LinkedIn \xc2\xb7 Video Platforms: Youtube \xc2\xb7 Sales Kit, Datasheets, Brochures, Digital product guides \xc2\xb7 Hubspot Marketing and CRM tool, to manage digital campaigns, marketing to sales leads, workflows and sales sequences for the team. \xc2\xb7 Identify opportunities in content gaps to drive traffic and readership. Conduct keyword research and employ SEO best practices to optimise content. Plan weekly and Monthly Content \xc2\xb7 Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) \xc2\xb7 Work with product managers to develop a series of campaigns or content to support product launch and sales. \xc2\xb7 Spend management to ensure initiatives support company strategies. \xc2\xb7 Improve the effectiveness of campaigns through data-driven strategy and KPI-focused analyses. Measure what matters \xc2\xb7 Set measurable and specific marketing objectives \xc2\xb7 Review marketing metrics and budget \xe2\x80\x93 calculate ROI, benchmark and measure the effectiveness of the digital and offline campaigns. \xc2\xb7 Make recommendations to improve campaign performance and utilisation of budget. \xc2\xb7 Provide monthly insights on marketing efforts, and evaluate end-to-end customer experience across multiple channels and customer touchpoints. Monthly Reporting using Analytical / Data Visualisation Tools \xc2\xb7 Create and improvise reporting dashboards and templates using Google data studio, HubSpot, Semrush, Meta business etc. \xc2\xb7 Uncover customers\xe2\x80\x99 goals and challenges through feedback and insights. \xc2\xb7 Initiate improvements and upgrades across all touch points. Job Type: Full-time Salary: $4,500.00 - $6,000.00 per month Experience:

• Marketing: 4 years (Preferred)
• Management: 2 years (Preferred)

Work Location: In person