Marketing Manager
Singapore, Singapore
Job Description
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Element has an opportunity for a Marketing Manager that will lead the development and execution of marketing strategy for the Built Environment business in the MEAP. The marketer will leverage best practice to increase overall brand awareness, generate leads and provide monthly assessments and recommendations that will positively affect business results. You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. As our Marketing Manager you will be a key player in making our growth strategy happen. This role will be based out of Element office in Sungei Kadut Loop area of Singapore , and can be handled in a hybrid manner.
Job Duties:
- Develop and deliver marketing strategy and corresponding KPI metrics annually which are aligned with key sales objectives (with support from the Marketing Director & Sales Director)
- Create and deliver omni-channel marketing campaigns that will extend Element\xe2\x80\x99s reach in end markets, increase lead generation and improve brand awareness
- Budget management of key marketing initiatives for the business unit
- Ensure messaging is in line with customers\xe2\x80\x99 expectations
- Monitor and reports against campaign progress
- Collaborate with experts to produce content (articles, thought leadership, case studies, videos, brochures etc) to increase customer engagement across all channels, especially digital
- Maintain and develop website with added value content to maximize lead generation
- Drive traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.
- Develop ABM campaigns to develop opportunities within strategic key clients
- Deliver content in accordance with brand style guidelines and appropriate editorial governance so content is consistent with our Element brand voice, style and tone
- Virtual and live marketing events
- 5+ years of marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
- Bachelor\xe2\x80\x99s Degree in Marketing/Communications or equivalent in experience
- Excellent written and verbal communication skills
- Problem solving, proactive attitude to thrive in an evolving marketing team
- Strong campaign management skills with ability to work with internal team members and outside agencies
- A customer-centric, results-driven mindset
- Should be ready to work in Sungei Kadut Loop area of Singapore
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Job Detail
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Job IdJD1306300
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned