Job Description

Responsibilities

• Co-develop annual and multi-year brand strategies and business plans to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies

• Using market research, you will be responsible to engage a global audience and grow our brands by identifying suitable target markets and audiences.

• Responsible for providing market and competitor reports to the management and determine on the best course of action on current trends.

• Through working with 3rd party agencies, partners, you will be responsible to grow, manage and maintain our diversified group of audience across all available media outlets and internal channels.

• Drive the execution of go-to-market plans, including direct, online and offline advertising, sales, exhibitions and promotional activities.

• Identify and work with suitable content creators to extend our reach and expand our brand

• Work closely with the tech team to obtain first hand updates on our Metaverse and use it to communicate to and engage our audience in an effective and timeline manner.

• Effectively manage and maintain relationships with 3rd party agencies, partners and suppliers.

• Bachelor\xe2\x80\x99s degree or equivalent work experience is required

• Minimum 5+ years of brand management and/or marketing of Platforms and services

• Ability to provide input on portfolio strategy for a category, including local nuance on global brands and regional / local brand outlook

• Ability to lead integrated brand strategy (positioning, innovation, occasions, and general competitive opportunities) and brand creative strategy (creative ideas and execution)

• Deep consumer understanding and strong analytical skills, with a grounding in insights and analytics

• Bonus if candidate has experience working in companies dealing with technology and/or blockchain

• Leadership

• Media Planning

• Creative Development

• Marketing Objectives

• Consumer Segmentation

• Digital Media Strategy

• Marketing Strategies

• Competitive Market Analysis

• Brand Positioning

• Social Media Strategies

• Problem Solving

• Brand Architecture

• Channel Management

• Team Management