Job Description

Responsibilities:

• Build digital marketing roadmap to align with company\xe2\x80\x99s vision.

• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency and to increase brand awareness.

Developing strategies and tactics to boost the company\'s reputation and drive qualified traffic;

• Handle CRM program through SMS blast, EDM blast and in-store collaterals

• Manage and improve online content, considering SEO and Google Analytics

• Develop and implement new customers acquisition, retention and traffic-driving campaigns across digital channels

• Contribute to the tie-ups with bloggers and influencers and prepare press kits for bloggers and media

• Monitor and report on effectiveness of marketing activities by submitting post-event/post-promotional activities report to analyse effectiveness of each promotion

• Measure and report performance of all marketing campaigns, assess against goals (ROI and KPIs).

• Evaluate important metrics that affect our website traffic, service quotas, and target audience.

• Motivate and train staff to achieve goals in all digital marketing platforms

• Monitor competition and provide ideas to stand out.

• Manage and coordinate innovative creation solution to develop content on digital channels

• Create content strategies for digital media.

• Proofread copy to verify content accuracy

Requirements:

• 3 years of marketing experience is a MUST
• Good knowledge in the beauty market
• Fluent in English and Mandarin in order to handle queries and feedbacks from English and Mandarin speaking customers
• Strong attention to details
• Good team work
• Must have passion and self motivation to work
• Only Singaporeans need to apply