Job Description

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!

We\'re committed to bringing passion and customer focus to the business.

About The Role:

The Marketing Manager, APAC will lead our ongoing growth in the region by managing integrated marketing campaigns to drive awareness, demand and sales pipeline for Kyriba. Responsibilities will include strategy development and execution across tactics, including advertising, email marketing, sponsorships, events, social media and more.

Campaigns will be aligned with the buyer\xe2\x80\x99s journey and require cross-functional collaboration among teams within marketing and across Kyriba. Additionally, this role will be responsible for measuring, analyzing, and reporting on campaign effectiveness.

The Marketing Manager, APAC will work closely with Corporate Marketing to leverage content, experience and best practices. In addition, the team member will work in close alignment with sales and account teams to develop campaigns that support sales goals across target buyers and existing accounts.

The successful candidate will bring passion, high energy and enthusiasm to the role and will have demonstrated contribution to driving demand in prior positions. We\xe2\x80\x99re looking for someone who has a sound understanding of marketing mix optimization, strong analytical and the desire to build productive working relationships with key stakeholders.

This position will report to the Senior Director, Global Demand Generation, and be located in our Singapore office.

Essential Duties and Responsibilities:

• Develop, manage and execute integrated marketing campaigns for prospects and clients
• Work cross-functionally to plan and execute the marketing plan
• Manage multiple projects and campaigns simultaneously to meet deadlines and goals
• Proactively communicate plans and tactical details across executives, sales and marketing to build strong relationships and alignment
• Apply KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance
• Collaborate with creative team to develop effective marketing assets to support programs
• Understand and keep up with industry trends that impact and highlight customer pain points to help target messaging
• Align tactics (such as events, webinars, online advertising, content syndication, outbound emails, target account advertising, etc.) and content to the buyer\xe2\x80\x99s journey
• Analyze and report on campaign performance to optimize efforts for future improvement
• Evaluate and manage outside vendors, as appropriate
• Adhere to budget

Education, Experience and Skills:

• 6-15 years of experience in B2B enterprise marketing
• Experience marketing SaaS and cloud-based solutions strongly preferred
• Proven track record developing marketing strategies for APAC region
• Ability to manage multiple priorities in fast-paced environment
• Work collaboratively with cross-functional teams with the ability to build rapport, influence and deepen relationships with stakeholders, especially with Sales and Support
• Familiarity with marketing automation systems (Pardot preferred) and knowledge of CRM (Salesforce.com preferred)
• Ability to learn new MarTech tools as needed
• Ability to analyze and interpret data based on KPIs to make day-to-day business decisions
• Exceptional organizational and project management skills
• Strong interpersonal, verbal and written communication skills
• Limited travel required
• Bachelor\xe2\x80\x99s Degree preferred

About Kyriba:

Kyriba empowers CFOs and their teams to transform how they activate liquidity as a dynamic, real-time vehicle for growth and value creation, while also protection against financial risk. Kyriba connects internal applications for treasury, risk, payments and working capital with vital external sources such as banks, ERPs, trading platforms, and market data providers.

Kyriba Culture and Values:
At Kyriba, we value a strong work culture and sense of community and ownership among our global team. We live by our \xe2\x80\x9ciCare\xe2\x80\x9d value system to demonstrate our care and commitment to our clients and to each other. In hiring, we look for candidates that are a strong fit with our culture and values, as well as bring the talent and experience required by the position.

• Innovation: We foster innovation and entrepreneurial thinking across our team by rewarding employees for their achievements and encouraging efficiency and continual process improvement.
• Client Success: Our passion is to enable our clients\xe2\x80\x99 success. We do this by understanding their needs, and developing and managing solutions that provide them the insight to effectively drive decision making within their organizations.
• Accountability: We each take personal responsibility for our actions. We are committed to our own continuous improvement and we go the extra mile to meet our clients\' needs.
• Respect: We respect each other\xe2\x80\x99s ideas, efforts and commitments, and embrace our diverse cultures and points of view. We achieve our goals through teamwork, responsiveness, open communication and a positive attitude.
• Excellence: We strive for excellence in all that we do and bring the passion and commitment to deliver on our promises. We achieve excellence through leadership, teamwork, transparency and integrity, and we are committed to recognizing employee achievements.

Kyriba