Job Description

Job Details

The client is seeking a dynamic and experienced Marketing Manager to lead their marketing efforts across Singapore, Malaysia, Korea, and Hong Kong. The Marketing Manager will play a pivotal role in shaping the marketing strategy, managing a lean and talented team, and driving the success of our brand across Asia. The ideal candidate should have a strong background in various aspects of marketing, be data-driven in decision-making, and have a proven track record in social media management and public relations.

Job Responsibilities

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies for Singapore, Malaysia, Korea, and Hong Kong markets, in alignment with company goals.
• Collaborate with the Marketing Director to define long-term marketing objectives and KPIs.
• Analyse market trends and competitor activities to identify opportunities and threats.

Lead Generation and Qualification:

• Develop and implement lead generation strategies to acquire new customers and prospects.
• Collaborate with the Operations team to define lead criteria and establish lead qualification processes.
• Monitor lead flow, track conversion rates, and continuously optimize lead generation efforts.
• Ensure Marketing and Sales teams are aligned on lead quality and quantity targets.

Content Marketing:

• Drive our content marketing efforts, creating engaging and valuable content to reach our target audience.
• Develop a content calendar, oversee content creation, and ensure consistency in messaging across all platforms.

Digital Marketing

• Drive our digital marketing efforts, overseeing campaigns across various digital channels, including social media, email marketing, SEM, SEO, and display advertising.
• Leverage data analytics to optimize digital campaigns and improve ROI.

Website and App Management

• Work closely with web developers to manage our website presence, ensuring it reflects our brand\'s values and meets user experience standards.
• Oversee updates, improvements, and ensure the CMS is optimized for SEO and user engagement.
• Oversee our digital presence, ensuring our mobile application is optimised to deliver a seamless user experience. Manage and promote our loyalty program within the app to enhance customer engagement and retention.

PR and Brand Management:

• Manage PR agency and oversee public relations activities, including media relations, press releases, and crisis management.
• Maintain and enhance the company\'s brand image in the respective markets.
• Develop and nurture relationships with key stakeholders, influencers, and partners.
• Ensure a seamless and consistent brand experience across all touchpoints.

Budget Management:

• Manage the marketing budget effectively, allocating resources for maximum ROI.
• Track and report on marketing expenditures and performance against budget.

Market Research and Customer Insights:

• Conduct market research to identify customer needs, preferences, and trends.
• Use customer insights to develop targeted marketing campaigns and product/service improvements.

Data-Driven Decision-Making:

• Utilize data to make informed marketing decisions.
• Monitor and evaluate marketing campaign performance, optimizing strategies as necessary.
• Ensure the team uses data insights to continuously improve marketing efforts.

Process Improvement and Optimisation:

• Continuously assess and analyse marketing processes and workflows to identify inefficiencies.
• Propose and implement process changes and optimisations to improve marketing effectiveness and efficiency.
• Monitor the impact of process changes and measure results against defined KPIs.

Job Requirements

• Bachelor\'s degree in Marketing, Business, or a related field; Master\'s degree is a plus.
• Preferably with at least 6 years\xe2\x80\x99 of relevant work experience.
• Data-driven mindset with proficiency in marketing analytics tools.
• Excellent interpersonal and communication skills, including a flair for writing.
• Strong leadership, team management, and team-building skills.
• Ability to work independently, prioritise tasks, and meet deadlines.

Only shortlisted candidate will be notified.

To apply, please visit to www.gmprecruit.com and search for Job Reference: 23361

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

GMP