Job Description

WHO ARE WE?
Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We're reimagining what it means to be an agency--one you can trust, rely on, and that champions its people as some of the most talented in the game.
If you're a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.
At Kaliber, we don't just talk about change--we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we've built and where we're going.
Our change-making impact:

• Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
• Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
• Experimenting with a 4-Day Work Week in 2025.

ABOUT THE ROLE
We are seeking a dynamic, AI-driven Marketing Manager to build and orchestrate Kaliber's internal marketing engine from the ground up. This role is pivotal in strengthening our brand presence, driving inbound demand, and positioning Kaliber as an industry leader through strategic content, community engagement, and lifecycle marketing systems.
This is not a traditional marketing manager role. The ideal candidate won't be writing every blog post or manually executing campaigns. This role is about architecting and orchestrating scalable marketing systems--managing writers, building AI-assisted workflows, and designing repeatable processes that compound over time.
The ideal candidate has strong marketing fundamentals (brand + performance), hands-on experience with AI tools and workflows, and the ability to move fast in a lean, high-autonomy environment.
RESPONSIBILITIES
Content Strategy & Production Orchestration (50%)
Own Kaliber's content engine as the architect and project manager.
Responsibilities:

• Define and own Kaliber's cross-channel, multi-media content strategy, ensuring alignment with business goals: talent acquisition, client demand generation, and premium positioning
• Manage content writers (brief effectively, QA output, ensure voice and quality alignment with Kaliber's tone of voice)
• Build and optimize AI-assisted content workflows to maximize output with lean resources (repurposing engine: long-form blog ? LinkedIn posts ? video ? newsletter)
• Own the repurposing workflow--coordinate with internal creative and strategy teams to adapt content across formats and platforms (articles, long-form video, short-form video, email nurture, social)
• Maintain and optimize Kaliber's key digital touchpoints: website, LinkedIn page, YouTube, and other relevant platforms
• Manage content calendar and publishing cadence
• Use tools and automation to scale content production in a lean-resourced environment

What success looks like: Consistent, high-quality content flowing across channels. Systems that run efficiently without bottlenecks. Content that builds trust, attracts top talent, and generates inbound client interest.
Marketing Strategy & Framework Application (20%)
Work with leadership to shape and execute Kaliber's marketing strategy while quickly grasping and operationalizing our strategic frameworks.
Responsibilities:

• Develop a deep understanding of Kaliber's Performance Branding methodology and strategic frameworks (CEPs, brand + performance integration, Ehrenberg-Bass Institute principles)
• The role doesn't require arriving with our exact views, but does require strong marketing fundamentals (brand AND performance) to quickly grasp and apply our concepts
• Translate strategic thinking into executable content strategy--ensuring our unique positioning is articulated clearly across all marketing efforts
• Provide ongoing feedback and recommendations on how Kaliber's positioning and messaging can be refined and better communicated in the market
• Collaborate with leadership to plan and execute inbound and outbound marketing initiatives that elevate Kaliber's brand reputation and generate qualified demand
• Contribute to employer branding strategy to attract top talent and reinforce our people-first culture

Business impact:

• Drive inbound lead generation and content-driven demand for Kaliber's services
• Build employer brand that attracts top talent for current and future hiring needs
• Position Kaliber for premium pricing power through credibility-building thought leadership

CRM & Lead Nurturing (15%)
Manage Kaliber's CRM systems and build lifecycle marketing workflows to activate and engage our network.
Responsibilities:

• Manage Kaliber's Client CRM and marketing automation platforms (HubSpot preferred) to track engagement and deliver targeted messaging
• Develop and execute lead-nurturing workflows for prospects, existing clients, and lapsed clients
• Segment audiences, deliver relevant content, and monitor engagement to optimize conversion and re-engagement
• Own newsletter strategy and distribution--using content as a key touchpoint for ongoing brand visibility and thought leadership
• Build systems to convert community engagement and marketing activities into qualified pipeline for both client leads and talent recruitment

What success looks like: Systematic engagement with existing network. Dormant relationships reactivated. Clear pipeline contribution from marketing activities.
APAC Marketers Community & Events (15%)
Orchestrate marketing and engagement for APAC Marketers--our monthly event series connecting marketers across 7 countries.
Responsibilities:

• Own pre-event and post-event marketing: promotion, registration campaigns, follow-up engagement, and community nurturing
• Coordinate event logistics and partnerships (orchestrate execution with team and partners)
• Manage APAC Marketers CRM to build lifecycle engagement: convert event attendees into community members and newsletter subscribers
• Identify and pursue strategic partnerships with other agencies, consultancies, collectives, and industry alliances to expand reach
• Research and build a pipeline of speaking/sponsorship opportunities (paid and unpaid) to expand visibility and authority
• Scale the event series to support 2026 growth targets (increased frequency, new formats, AI-focused content themes)

What success looks like: Strong attendance and engagement at events. Community CRM growing and actively engaged. Measurable impact from APAC Marketers on brand visibility and network growth.
Requirements
WHAT YOU WILL BRING
Minimum qualifications:

• 3+ years of marketing experience with demonstrated content strategy and production management
• Strong marketing fundamentals in both brand and performance marketing (not siloed in one discipline)
• AI-driven marketer - Already using AI tools regularly (ChatGPT, Claude, Midjourney, or similar) to enhance work output and efficiency
• Process-oriented mindset - Comfortable building repeatable workflows and optimizing for efficiency
• Exceptional written, spoken, and presentation skills that bring clarity and impact

Preferred qualifications:

• Deep experience with AI-assisted content workflows - Has built automations, orchestrated AI systems, or designed workflows (not just occasional tool usage)
• Experience with HubSpot or similar marketing automation/CRM platforms
• Community building or event management experience (online or offline)
• Experience managing writers, agencies, or cross-functional teams to deliver content and campaigns at scale
• Solid knowledge of website analytics tools with demonstrable experience in SEO/SEM
• Good understanding of social media and digital channels: Affiliate Marketing, Display, PPC, SEO, SEM
• Proven experience with project management software (bonus points if experienced with ClickUp!)
• High agency and autonomy - Comfortable identifying problems, proposing solutions, and executing without constant direction

THE MINDSET WE'RE LOOKING FOR

• Builder mentality - Enjoys creating processes and workflows that scale impact beyond individual effort
• Automation-first - Looks for leverage points where AI, tools, or templates can multiply effectiveness
• Comfortable with iteration - Builds, tests, learns, improves (not perfection on first try)
• Commercially minded - Thinks about business outcomes (pipeline, revenue, talent acquisition), not just output metrics (posts published, emails sent)
• AI enthusiast - Actively exploring and adopting AI tools. Excited about experimenting with emerging capabilities to improve marketing operations

WHY JOIN KALIBER?
This role offers the opportunity to build Kaliber's marketing engine from the ground up--owning strategy, building systems, and proving what's possible when AI meets strong marketing fundamentals.
What makes this role unique:

• AI playground - Kaliber dedicates Fridays (Build Day) to experimenting with AI tools and building workflows. Dedicated time to test and implement cutting-edge marketing automation.
• High autonomy - Direct report to the COO with strategic input, not just execution orders.
• Building at scale - Create repeatable, scalable systems that compound over time (not just campaign execution treadmill).
• Front-row seat to transformation - Be a part of a team that is transforming into an AI-native business in real-time.
• Talent & culture - Work with top talent in a people-first environment that's actively building toward a 4-day work week.

This role is ideal for those who:

• Are energized by building (not just maintaining)
• See AI as an opportunity, not a threat
• Want to work at a company where marketing practices what it preaches
• Prefer owning outcomes over following playbooks

Benefits

• Flexible working hours and arrangements
• Work from home, office, or anywhere in the world
• Generous paid time off--including sick and emergency leaves--on top of your local public holidays
• Provision for company-owned laptop and productivity equipment if needed
• Bi-annual performance and salary reviews

Ready to bring your A-game and build something meaningful? Let's talk.

Skills Required