Job Description

Responsibilities:

• Build, test and deliver lifecycle messages.
• Execute messaging optimization and best practice adoption.
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias.
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles, and ensure they are addressed.
• Monitor messaging programs and campaigns and mitigate or flag issues to partners.
• Manage traffic messages utilizing targeting capabilities.
• Implement and audit all analytic encoding to enable messaging effectiveness.
• Drive messaging reporting and run adhoc analysis as and when requested.
• Ensure all messages conform to GDPR (general data protection regulation), and other legal or compliance requirements.

Basic Requirements

• Bachelor\'s Degree in Marketing, IT, Computer Science, or related field
• At least 2 + years of experience in Marketing executing CRM/Lifecycle channel optimization and insights.
• Experience in Email, Push, SMS, in-app messaging channels and platforms.
• Must have working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
• Must have working knowledge of Salesforce Marketing Cloud, Braze, or other lifecycle marketing tools.
• Proficiency in building HTML emails from assets files, make message template adjustments and can articulate more complex needs to developers.
• Good to have experience Jira or Confluence.
• Working knowledge of email and mobile channel best practices.
• Excellent stakeholder management skills.

Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup\'s Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-policy

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