Who we are looking for We are looking to hire an experienced digital marketer to help us spread the word about who we are and what we do to the target market, other like-minded digital marketers, agencies, and/or influencers.
For this reason, we need somebody who understands the challenges marketers face in their role, knows where they spend their time online and how to speak their language. Most importantly, you will understand which of them will (and will not) work for, and use your own experience as a marketer to help us educate them on how they can get the most in their marketing.
Your main responsibilities would be:
Helping to plan and execute our overall digital marketing and PR strategy derived by the team.
Create campaigns targeting specific audiences about key aspects of the Bank or upcoming updates of the Bank.
Management of all social channels, either developing new or the growth of those channels in terms of both followers & engagements. It can be but is not limited to the use of social media, reviews, adverts, online communities, and dedicated bank websites.
Coordinate the design of screenshots, promo videos and online adverts, press releases, interviews, bank reviews, and any marketing artwork for cover images, physical packing, or merchandise and making sure there are regular updates and engaging content, such as gifs, images, and competitions
Perform research to determine the market and get involved in working with focus groups to test the concept.
Bring a creative vision, challenge when needed, share & learning
Providing campaign performance updates and insight regularly
You must have:
An excellent understanding of modern digital/content marketing practices and the challenges faced by marketers in their roles
Excellent written skills with impeccable spelling, punctuation, and correct use of grammar