Job Description

Responsibilities

• Responsible for a full spectrum of marketing functions including marketing communication, public relations, and product branding for brand awareness.
• Managing the administrative tasks, including coordinating, and managing PR-related activities such as media pitching, press release writing and distribution, handling media queries, media hosting, media drop, and the stewarding of media relationships.
• Assist in developing key opinion leader (KOL) outreach programs for company key source markets, including the planning of KOL collaborations and engagements.
• Promote organization brand via digital paid engagement (e.g., influencer engagement, youtubers, podcasters, KOLs), based on the countries\xe2\x80\x99 communication strategies to maximize key message delivery to the target audience. \xef\xbb\xbf
• Develop marketing communication planning, strategy, and budget.
• Preparation of Public Relations collaterals and execution of all social media activities.
• Implement effective digital and mobile campaigns to ensure objectives are met.
• In charge of designing content, implementing strategies, and managing all social media channels such as TikTok, and Xiaohongshu to drive company and brand awareness by focusing on different channels and audiences.
• Collect online and internal feedback regarding branding projects to improve the campaign approach and effectiveness in increasing brand awareness and affinity.
• Monitor, analyses and communicate Public Relations results.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Any other ad hoc duties as assigned.

• Diploma in Marketing or related disciplines.
• Experience in a marketing communications, public relations, social media, digital marketing, or digital advertising roles, either in-house or at an agency or campaign planning and execution.
• Proven project management skills, ability to influence, and relationship management.
• Aptitude for creative problem-solving and the ability to work independently or as part of a team.
• At least 2-3 years of marketing experience
• Prior working experience in Beauty, Personal Care, Wellness or any other FMCG industry would be an added advantage.