Marketing Program Lead

Singapore, Singapore

Job Description


Company Description Mintable is made up of experienced professionals who are committed to building a meaningful marketplace service for NFTs and to become the biggest NFT company. We're a dynamic, agile and gritty team that only has one goal in mind: make Mintable the best place on the internet to mint anything!

As the Marketing Program Lead, you'll be supporting the CMO with building marketing campaigns, creating product launch assets, and developing marketing materials for internal and external audiences, for our client’s globally wide eCommerce presence and channels.

The marketing team is tasked with showcasing flagship products, driving awareness and traffic, running campaigns and promotions to increase transactions, acquiring new customers, growing relationships with existing customers, assessing opportunities, analysis and research, and finding creative ways to bring NFTs to everyday life.

You will support the marketing team with these tasks and be an innovative problem-solver and project manager that has an eye for great creative work, talent, and the ability to deliver and launch initiatives on time, within budgets, and aligned with our marketing strategy.

What you will do:

  • Manage the annual marketing calendar (campaigns, growth, launch projects) in partnership with various pillars within marketing team
  • Manage the e-commerce site homepage calendar in partnership with UIUX and tech teams to ensure the homepage destination reflects the updated consumer demand & in-market brand activity
  • For globally led campaigns, influence strategy with prioritized localisation on content & timeline and get alignment with local and regional stakeholders
  • For regionally led campaigns & growth projects, supporting CMO on the campaign creation process from kick-offs, brief development, to briefing execution team and partnering agencies around asset deliverables & localisations, running creative review meetings with relevant stakeholders and delivery according to plan
  • Manage all product promotions merchandising on-site (campaigns promotions, launch promotions, evergreen promotions, 3P promotions etc), partnering closely with cross functional teams – business development teams, marketing teams, technical teams
  • Partner with the global and regional teams on improving process efficiencies pre & post launch to help refine launch execution processes
  • Analyse post-launch metrics and compile insights and learnings from both internal and external sources for global and regional campaign briefs
Qualifications:
  • Bachelor's degree or equivalent practical experience ideally in technology, eCommerce or agency with accounts from the former industries
  • 3-5+ years of experience in marketing and campaign management with strong interest in the NFT and blockchain space. Previous agency experience welcome too
  • Strong project management skills, ability to work on multiple projects simultaneously in a dynamic and constantly evolving context, and proven management of cross functional teams
  • Experience working with creative teams to deliver creative assets and copy
  • Proven track record of exceptional performance and high productivity, demonstrated ability to deliver with minimum guidance
  • Exceptional verbal and written English communications and presentations skills
Additional information What we can offer you @ Mintable?
  • Competitive Compensation Package
  • 21 Days of Annual Leave
  • Discretionary Bonus
  • Comprehensive Health Insurance
  • Hybrid working
  • Challenging work in a fun and collaborative environment
  • Assurance of being backed by international investors
  • Long-term prospects for a professional career in a high growth company and up-and-coming industry
  • Room to fail and learn from mistakes - we love failing differently and learning!
  • Flexible work culture
  • Frequent team lunches and company events
  • Cozy, pet-friendly shophouse working environment in a centrally located office
  • Referral bonuses

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Job Detail

  • Job Id
    JD1046298
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned