Job Description

Summary
As the Marketing Lead for Grains & Food, you will be a crucial member of our marketing team, responsible for developing and executing strategic marketing plans to support the growth of our business in the region.
You will work closely with the sales department to ensure our marketing efforts align with their objectives and contribute to our overall success. In addition, you will be responsible for managing one direct report, a Marketing Communications Specialist, who will assist you in achieving our marketing goals.
Your actions will aim at targeting, reaching and nurturing existing and potential B2B customers across the entire portfolio of Buhler solutions, contributing to the sales of engineered plants, stand-alone machines, digital products and aftersales services.
Job Responsibilities

• Strategic Marketing Planning: Develop and execute comprehensive marketing plans tailored to the SEA region. These plans should align with overall company goals and strategies and encompass a mix of online and offline marketing initiatives.
• Collaboration with Sales: Work closely with the sales teams to understand their objectives and needs. Ensure that marketing strategies support the sales funnel, drive leads, and ultimately contribute to revenue growth.
• Market Research and Analysis: In collaboration with the Market Intelligence team, conduct market research to identify market trends, competition, and customer behavior. Utilize this information to make data-driven decisions and refine marketing strategies.
• Budget Management: Develop and manage the marketing budget for the SEA region, ensuring optimal allocation of resources to maximize ROI.
• Campaign Management: Oversee the creation and execution of marketing campaigns, including content creation, digital marketing, events, and promotions, to effectively target regional audiences.
• Performance Measurement: Establish key performance indicators (KPIs) to measure the success of marketing initiatives. Regularly analyze and report on the results, adjusting as needed to optimize marketing efforts.
• Vendor and Agency Management: Collaborate with external vendors and marketing agencies to execute marketing strategies effectively when necessary.

Qualifications

• Bachelor's in Marketing, Communication or Management
• Proven experience in strategic marketing planning, with a minimum of 5 years in a marketing execution role in B2B marketing or B2C marketing with event and digital marketing experience
• Good experience in business development
• Proficiency in English

At Buhler we are not only offering working opportunities and international exchange of like-minded professionals. We are more than just a global company. Our value proposition to transform the way companies feed and move the world, is driving positive change in the industries in which we operate globally. Become a part of a dynamic environment that combines your drive for innovation with a world ?of possibilities.? Joining us means embracing a shared purpose of creating innovations for a better world while becoming part of a company that is dedicated to your success.
As a global organization, we embrace the diversity of our global workforce. At Buhler, you will collaborate with professionals from around the world, each bringing in a unique perspective to the table. It is a business priority for us to harness the diversity of our global workforce and include them in their uniqueness to create a culture of belonging guided by our TOP values - Trust, Ownership and Passion. Embark on a journey that combines the excitement of global collaboration with the reassurance of a welcoming workplace.
Let's create impact together!
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