Job Description

Position Overview

We are a vibrant, community-driven gym committed to helping members achieve their fitness goals through personalized training, group classes, and top-notch facilities. We are looking for a creative and results-oriented Marketing Specialist on a part-time or freelance basis to enhance our brand presence, attract new members, and engage our current community. This role is flexible, requiring approximately 5-10 hours per week, and can be primarily remote with occasional on-site visits for content creation or events.

Key Responsibilities

Develop and implement marketing strategies to promote gym memberships, classes, events, and special promotions across digital and traditional channels. Manage social media accounts (e.g., Instagram, Facebook, TikTok), including content creation, scheduling posts, and engaging with audiences to increase followers and drive traffic. Create engaging visual and written content, such as graphics, videos, blog posts, and email newsletters, tailored to fitness enthusiasts. Analyze marketing performance using tools like Google Analytics or social media insights and provide recommendations to optimize campaigns. Collaborate with gym staff to organize promotional events, local business partnerships, or influencer collaborations. Handle basic SEO for the gym's website and online listings to improve local search visibility. Track and report on key metrics, including lead generation, membership sign-ups, and ROI from marketing efforts.
Qualifications and Skills

Proven experience in marketing, ideally in the fitness, wellness, or consumer services industry (1-3 years preferred). Strong proficiency in social media management, content creation tools (e.g., Canva, Adobe Creative Suite), and email marketing platforms (e.g., Mailchimp). Excellent written and verbal communication skills with a creative flair for storytelling. Basic knowledge of digital advertising (e.g., Facebook Ads, Google Ads) and analytics. Self-motivated, organized, and able to work independently with minimal supervision. Passion for fitness and health is a plus! Bachelor's degree in Marketing, Communications, or a related field is preferred but not required.
Compensation

Competitive hourly rate or project-based pay, depending on experience and scope. Open to negotiation based on part-time or freelance arrangement.

Job Types: Part-time, Freelance

Pay: $10.00 - $15.00 per hour

Expected hours: 5 - 10 per week

Benefits:

Employee discount Flexible schedule Gym membership Work from home
Work Location: Hybrid remote in Singapore 560435