Job Description

Marketing Specialist (Education)

The candidate will take on a range of challenging yet exciting and rewarding tasks of 360-marketing, assisting the Marketing Lead in driving campaigns achieving branding to lead generation objectives.

Marketing:

Provide support in implementing the marketing plan: This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships Work closely with central marketing to ensure alignment of the institution brand narrative and strategic direction. Collaborate closely with Sales team to ensure marketing support business and sales objectives. Provide support for monitoring, optimising and reporting campaigns and leads generation activities across different media channels. Assist to collect market intelligence, conducting market analysis, and understanding the marketing channels and costs in each location so as to budget sensibly for each location. Responsible for undertaking content production, such as video filming, photography, testimonials collection, and other duties as required to support the overall marketing agenda. Support the work with School partners, Academic and/or Recruitment teams to understand and hence develop USP to market each programme to engage the intended target audience for lead generation & conversion. Execute a bottom-of-funnel tactical marketing plan for each programme and intake timely to expand recruitment and revenue. Develop online and offline initiatives to ensure optimised reach of target segments, eg. Industry talk/sharing session. Manage the production and timely delivery of collaterals. Provide quarterly updates of marketing efforts to School Partners.

Budget Management:

Prepare available data to evaluate the ROI of each marketing effort. Regular monitoring and reporting on budgeting spent against planned marketing activities. Ensure marketing expenses are kept within budget.

Requirements

Degree in Marketing, Advertising, Business and Public Relations or equivalent 5 years of experience Excellent integrated marketing and project management experience Experience in social media marketing and Google Ads are advantageous Ability to multi-task with high level of initiative and sound business acumen CRM knowledge in HubSpot is preferred Able to commit to supporting and/or leading events in the evenings and weekends when required. (not extensive)


We regret to inform that only shortlisted candidate will be notify.


EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)