Working Location: Changi Airport
Working hours: Monday - Friday: 8.30am - 5.30pm
Completion Bonus Provided
9 months contract (Maternity Cover)
Short notice preferred

:
Managing the appointed media agency and be responsible for mapping Company\'s media strategy, budget management and allocation across the year for identified markets
Plan, buy, set-up and optimize paid performance channels across the full funnel, including select traditional channels and retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing well to meet revenue and brand health metric targets.
Maintain and improve Company\'s SEM structure and set-up; to effectively deliver strong ROAS.
Work with marketing analytics, sales, CRM/ digital experience teams to identify opportunities for building targeted audience lists; establishing multi-channel consumer relationships, building Company\'s DMP within the Enterprise Data Warehouse, and establish data models for revenue and load optimization and media efficiencies.
Conduct quarterly and annual reviews to ensure optimizations, constant learnings and improvements to deliver on agreed KPIs, keep abreast of the changing media landscape.
Assess new technology, market trends, consumer behaviors, passenger purchase cycles etc., to identify new opportunities or need for change to Company\'s media strategy.
Work closely with the Revenue Management and Country managers to ensure load factors are maximized, and revenue opportunities are capitalized, especially for Company\'s lead markets.
Work collaboratively with Brand team to optimize message amplification through appropriate media plans weighted across the year to maximize booking opportunities; and ensuring that campaigns have maximum stand out, reflect the brand values and wherever possible provide a platform for PR activity.
Manage the overall media exposure and plan the calendar of exposure for maximization of budgets.

Requirements:
Degree in relevant field preferred
2-4 years of experience in media and brand communications, in a media agency or on the client front.

Job Type
Temporary / Contract

Working Hours
Mondays to Fridays 8.30 am to 5.30 pm
Salary
From S$3,000.00 to S$4,000.00
Location
East
Classification
Temporary / Contract

EA Personnel: Joesefyn Chua Xue Min
EA Personnel Reg. No.: R23113090