Job Description

• Working Location: Changi Airport
• Working hours: Monday - Friday: 8.30am - 5.30pm
• Completion Bonus Provided
• 9 months contract (Maternity Cover)
• Short notice preferred

:

• Managing the appointed media agency and be responsible for mapping Company\'s media strategy, budget management and allocation across the year for identified markets
• Plan, buy, set-up and optimize paid performance channels across the full funnel, including select traditional channels and retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing well to meet revenue and brand health metric targets.
• Maintain and improve Company\'s SEM structure and set-up; to effectively deliver strong ROAS.
• Work with marketing analytics, sales, CRM/ digital experience teams to identify opportunities for building targeted audience lists; establishing multi-channel consumer relationships, building Company\'s DMP within the Enterprise Data Warehouse, and establish data models for revenue and load optimization and media efficiencies.
• Conduct quarterly and annual reviews to ensure optimizations, constant learnings and improvements to deliver on agreed KPIs, keep abreast of the changing media landscape.
• Assess new technology, market trends, consumer behaviors, passenger purchase cycles etc., to identify new opportunities or need for change to Company\'s media strategy.
• Work closely with the Revenue Management and Country managers to ensure load factors are maximized, and revenue opportunities are capitalized, especially for Company\'s lead markets.
• Work collaboratively with Brand team to optimize message amplification through appropriate media plans weighted across the year to maximize booking opportunities; and ensuring that campaigns have maximum stand out, reflect the brand values and wherever possible provide a platform for PR activity.
• Manage the overall media exposure and plan the calendar of exposure for maximization of budgets.

Requirements:

• Degree in relevant field preferred
• 2-4 years of experience in media and brand communications, in a media agency or on the client front.

Job Type Temporary / Contract

Working Hours Mondays to Fridays 8.30 am to 5.30 pm

Salary From S$3,000.00 to S$4,000.00

Location East

Classification Temporary / Contract

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