Marketing Specialist, Treasury Services

Singapore, Singapore

Job Description

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Overview

Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world\'s top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the "bank of banks" - 97% of the world\'s top banks work with us as we lead and serve our customers into the new era of digital.

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we\'re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.

We\'re seeking a future team member for the role of Marketing Specialist, Treasury Services to join our Marketing and Communications team. This role is located in- working Singapore in a hybrid working model.

BNY Mellon Marketing & Communications

It\'s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry .

In this role, you\'ll make an impact in the following ways:

This role will help support the marketing and communications activities for BNY Mellon\'s global Treasury Services business in the APAC region. Treasury Services business plays a central role in the global financial ecosystem as a leader in providing payments, liquidity and trade finance services to clients around the world. Across all three of our areas of specialization, we\'ve established ourselves as industry leaders, improving existing products, integrating state-of-the-art technologies and introducing market-changing new capabilities.

You will be responsible for completing projects and campaign tasks in support of the key strategic initiatives of the business along with the management of corporate events. The individual in this role will have an amazing opportunity to have hands-on learning opportunities working with marketing leadership and key business partners to create compelling and successful tactics to introduce new product and technology solutions and enhancements to the marketplace and our clients.

Responsibilities include supporting product event planning and management, campaign execution, executing go-to-market positioning and messaging, working with communications leads for media engagement, upholding the brand in all activity, supporting advertising strategies, crafting social media, developing digital assets, and writing award submissions and executing client engagement programs.
  • Implement integrated marketing and communications campaigns in support of key initiatives and business targets. Also support brand awareness and client relationship-building or prospecting
  • Lead and execute hosted and industry event activity to enhance client engagement and elevate brand awareness.
  • Execute advertising and social media campaigns in accordance with strategic objectives. Take the lead on the full project lifecycle from development to delivery, tracks marketing content using measurable performance indicators from primary business lines.
  • Skilled multi-tasker who handles pressure well and has the ability to work with a wide range of people on multiple projects simultaneously through excellent team management
  • Energetic innovator with diverse skill sets, sound judgement and strong points of view who can take initiative to put creative ideas into motion. Introduce increasingly forward-thinking content, selling new ideas and storytelling concepts that will drive the business to new creative heights
  • Actively seek input from the business to make timely and well-informed decisions, shaping insights and thought leadership into winning strategies. Promote a sense of urgency that establishes individual accountability
  • Focal point for individual business lines. Establish collaborative relationships with internal and external clients to align thinking on strategic objectives, acting as a creative agency for the business, and fostering an environment of trust. Help clients weigh options, evaluate trade-offs and make critical decisions, exceeding expectations in business management and insight
  • Position the business as an industry leader in relevant marketing segments by collaborating with product and sales teams, as well as other cross-divisional teams, in support of business plans and corporate goals

To be successful in this role, we\'re seeking the following:
  • 5-7+ years of professional experience in marketing and communications
  • Experience working with financial services, or other large corporate, including a track record of executing campaigns that have achieved their goals
  • Excellent communications and decision-making skills, as well as proven success managing multiple internal and external stakeholders
  • Possess grace under pressure, deliver high-quality work under sometimes challenging deadlines and excel at driving projects forward.
  • Self-starter with a desire to expand our communications efforts across the business
  • Experience in partnering across large, highly collaborative internal teams
  • Strong writing and editing skills are a must

At BNY Mellon, our inclusive culture speaks for itself. Here\'s a few of our awards:
  • Fortune World\'s Most Admired Companies & Top 20 for Diversity and Inclusion
  • Bloomberg\'s Gender Equality Index (GEI)
  • Best Places to Work for Disability Inclusion , Disability: IN - 100% score
  • 100 Best Workplaces for Innovators, Fast Company
  • Human Rights Campaign Foundation, 100% score Corporate Equality Index
  • CDP\'s Climate Change \'A List\'

Our Benefits:

BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life\'s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world\'s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It\'s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart.

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Job Detail

  • Job Id
    JD1306955
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned