Marketing, Sr. Executive (retail Sector)

Singapore, Singapore

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About Our Client

Global Fashion/Retail Brand Company.

Develop and executive the yearly marketing plan and budget for approval by HQ
Drive campaigns and activities in accordance to HQ directive
Secure prime position, advertising rates and editorial coverage with media partners for campaigns/events
Work closely with HQ, media partners and suppliers; develop good working relationship
Monitor the effectiveness of advertising campaigns
Coordinate/be the liaise between HQ, retailers, partners on all promotion POS setup
Responsible for the brand visuals at POS
Disseminate and follow - up with media partners to ensure maximum coverage for press release
Collate and compile press clippings for submission to HQ
Organise regular meet - up with editors, bloggers for product update and to build positive rapport
Monitor and administer the budget to ensure that expense are within approved budget
To highlight immediately to BM for any variance
Be cost effective, Analyse ROI of A&P Activities
Work closely with cross functional team (Logistics/Finance)
Be update to date on market intelligence
Sales Administration support & Other ad-hoc projects

The Successful Applicant

5 years of relevant marketing with background in retail/fashion/accessories/consumer goods a plus
Good knowledge of local media landscape especially in digital/SNS
Creative in driving marketing events and campaigns
System: CRM/SAP

What\'s on Offer

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