Job Description

Company Description

At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.



You contribute to added customer value, a strong brand and increased sales by setting customer centric communication plans across own and paid channels

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

You are responsible for setting a customer centric communications plan for all paid and owned channels, incl. briefing of agencies and content teams, to drive customer, brand & sales goals for a customer target group in the sales market.

You are the key point of contact for stakeholders in the sales market when it comes to media in your customer target group.

RESPONSIBILITIES:

Communications/Media Planning

Be immersed in the regional communications plan and adjust with local deviations based on insights about different customer target groups, commercial patterns and growth targets

Set a daily/weekly customer communications plan for all paid and owned channels, incl. site and store communications areas through collaboration with Commercial and Customer Activation teams

Set segmentation & content mix for owned channels (email, push) and site

Media campaign management

Based on global media strategies, set the planning, implementation and follow-up of the local paid media strategy

Drive a successful implementation of global marketing campaigns across all bought media (Brand, Consideration)

Brief & coordinate media and communications plan to media agency/ies in sales market

Brief & coordinate communications plan to sales market content teams & regional production hub

Key contact and responsible for the day-to-day local media agency/ies collaboration

Communicate with local PR department on media strategy and potential opportunities

Perform media audits to ensure media buying efficiency

Media/Activity Budget & Follow Up

Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis (for Media Planner with customer groups YW/W/M/F)

Perform weekly and monthly analysis of total online traffic and revenue per marketing channel (for Media Planner with responsibility for cross customer groups activities)

Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending

Handle invoices related to media spend

Customer

Identify customer growth potential connected to media investments together with regional and local customer activation teams

Know the customers in your markets and infuse insight into communications planning \xe2\x80\x93 seize opportunities to new customer acquisition and retention

Qualifications

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking, want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you\xe2\x80\x99ve got.

REQUIREMENTS:

• Marketing, communication or business degree/relevant qualifications \xe2\x80\x93 if not, at least 5+ years of working experience in marketing or media roles

Strategic thinker with broad marketing & media skills

Expert in paid brand & consideration channels (TV, OOH, OLV, Display, Social, Print etc)

Good understanding of local media landscape and how media agencies operate

Good understanding of email, push & store marketing

High analytical ability

Structured, organized and efficient

High level of English

Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets

Operative media planning experience

At least 5 years of working experience in above areas

Have experience from planning activity calendars for multiple channels

Have experience from setting and managing large media budgets

Meriting with competence withing digital/tech and omni ways of working

Additional Information

• This position is based in Singapore and the successful candidate must have the rights to work in Singapore.

• If you feel that your passion, personal values, ambition, and experience are a match \xe2\x80\x93 please apply (including Cover Letter and Resume, and if applicable: Strengths Finder) by 30th, October 2023. We\xe2\x80\x99re more about personality and competence than qualifications, so don\xe2\x80\x99t worry if your skills aren\xe2\x80\x99t a perfect match.

H&M