Job Description

Overview of job

Essence MediaCom, a WPP company, is seeking an Analyst within our high performing Analytics and Insights Asia Pacific unit. Analytics and Insights is Essence MediaCom\xe2\x80\x99s advanced analytics team which helps analyse and optimise our clients\xe2\x80\x99 marketing strategies. Essence MediaCom\xe2\x80\x99s Analytics and Insights is a global team with centres of excellence in Western & Central Europe, North & South America and Asia Pacific. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region. Reporting of the role This role reports to the Manager level within Analytics and Insights (A&I) APAC 3 best things about the job:

• Opportunity to work directly with the world\xe2\x80\x99s biggest brands on high profile projects regionally and globally
• A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
• Working within a proven, high performing team with an excellent network of support and development opportunities within Essence MediaCom-GroupM and WPP

Measures of success \xe2\x80\x93 In three months, you would have:

• You will be familiar with Essence MediaCom Analytics and Insights services and tools
• Understand our value proposition and your role within the team

In six months, you would have:

• Learned how to contribute to the delivery a substantial advanced analytics project
• Have shown initiative in sell learning of existing products and/or processes
• Have established relationships with your team and stakeholders

In 12 months, you would have:

• Deliver consistent accurate analytical output
• Have a deeper understanding for our clients business
• Worked with your managers/directors to ensure our analytical recommendations are aligned and actioned for real world business impact

Responsibilities of the role:

• Manage, manipulate (and learn to understand) wide and deep streams of media, market performance, brand, and consumer data.
• Create base level econometric models and apply quantitative techniques to derive intelligent insights that will impact communication and planning strategy
• Manipulate results into presentation formats via Word, PowerPoint, and BI platforms

You will also:

• Interpret data to aid project teams in the creation of cohesive stories for clients
• Develop expertise working with Essence MediaCom\xe2\x80\x99s technology solutions / tools / databases to identify consumer insights
• Contribute to the improvement of the team\xe2\x80\x99s processes and knowledge management

What you will need:

• Entry level to 2 years of experience in data analysis / insights / market research.
• A Bachelors or master\xe2\x80\x99s degree in Economics, Statistics, Mathematics, Engineering, Market Research, or similar quantitatively driven majors
• Strong Excel skills and comfortable with PowerPoint and or Tableau
• Knowledge of analytics and data management software & programs would be desirable e.g. SQL, R, Python, EViews, SPSS etc.
• Desire to develop an understanding of advertising/marketing/media planning principles
• You should be culturally flexible and enjoy working with teams across different countries

About Mediacom Hello. We are MediaCom. We believe in People First, Better Results. MediaCom unleashes brands\xe2\x80\x99 growth by helping them See the Bigger Picture. This means that we apply our unique \xe2\x80\x98Systems Thinking\xe2\x80\x99 philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. As part of WPP, the world\'s largest marketing communications services group, and GroupM, WPP\xe2\x80\x99s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our success is underpinned by our long-standing \xe2\x80\x98People First, Better Results\xe2\x80\x99 belief. We know that by investing in our people\xe2\x80\x99s whole-person wellbeing, careers and capabilities, we will help grow our clients\xe2\x80\x99 businesses. In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards. MediaCom is one of the world\xe2\x80\x99s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. To find out more about MediaCom visit us here: www.mediacom.com
About GroupM Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\xe2\x80\x99 needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.