embecta, formerly part of BD, is one of the largest pure-play diabetes care companies in the world, leveraging its nearly 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit embecta.com.
II. Key Responsibilities
Lead the development of an Asia PR plan and provide guidance to countries on local implementation
Engage journalists and media to successfully secure media engagements and editorials.
Work with external PR agency to establish positive publicity for embecta
Own crisis communications when needed
Responsible for media training of senior executives, and help build their executive profile on social media
Prepare press materials for corporate events
Lead corporate branding efforts as we transition from BD brand to embecta
Develop social media and content strategy, to increase brand awareness and enhance community engagement, including content creation
III. Education
Bachelor\xe2\x80\x99s or Master\xe2\x80\x99s degree in Public Relations, Communications, Marketing, or a related field
IV. Other Qualifications - Professional Certification/Key Licenses
N.A.
V. Experience
Minimum 8 years in PR, Communications, or Corporate Branding
VI. Required Knowledge and Skills
Good understanding of Communications (internal, external, Public Relations) is required
Demonstrated experience developing and implementing effective media and communications strategies, preferably in a regional capacity
Interest and experience managing social media in a professional capacity
Excellent oral and written communication capabilities that have been leveraged with external customers, internal stakeholders and senior leadership
Good writing skills
Self-starter and independent
Entrepreneur mind set: Positive thinking in opportunities, agile and intrinsic motivation and desire to drive change and trying new things, taking action with pragmatic approach
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