Job Description

Description

OVERVIEW:

As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices within GroupM, our individual trading teams work directly with their IBM-dedicated Eightbar integrated planning, analytics, ad ops, verification, strategic negotiation, and creative team counterparts to create and execute campaigns and provide reporting insights that support IBM\xe2\x80\x99s overall marketing objectives.

ABOUT THE ROLE:
The Programmatic, Manger is responsible for overseeing the overall end-to-end health and success of their respective IBM line of business. Within this role you\xe2\x80\x99ll be responsible for the ownership of your clients\xe2\x80\x99 programmatic media strategy and oversee its implementation, day to day execution, and delivering reporting insights in a collaborative fashion with the integrated media teams. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients and external partners. The Programmatic, Manager is also expected to be the team\xe2\x80\x99s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization, inventory and audience strategy.

Programmatic Managers are typically responsible for overseeing the day-to-day workload, training and career development a team of direct reports.

RESPONSIBILITIES:

• Collaborate with Eightbar integrated planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics.
• Comprehensive knowledge and defined expertise in programmatic buying, audience creation, campaign management and in-platform optimization techniques and best practices
• Utilize data and audience insights to create highly segmented and targeted advertising campaigns.
• Set up, manage, and optimize programmatic advertising campaigns across various platforms (ad exchanges, 3P Partners etc.)
• Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed.
• Act as the team\xe2\x80\x99s central point of trading expertise and escalation to address problems as they arise for the account
• Manage and oversee campaign budgets and pacing.
• Create and enforce workflow processes and look for new ways to streamline new workflows to ensure deliverables are completed accurately and on time.
• Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so.
• Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
• Develop relationships with DSP platform, inventory and data providers to maximize their value specific to account needs.
• Continue to innovate and test new activation methods of Programmatic execution that advance the IBM\xe2\x80\x99s Programmatic strategies and business objectives.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns.
• Ongoing training and support of the career growth of direct reports
• Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team.
• Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.
• Support the wider Agency lead as needed for larger presentations, projects or pitch.
• Manage a team of programmatic specialists day-to-day helping to develop and promote the professional advancement of thorough training and mentorship.

YOUR QUALIFICATIONS:

• Bachelor\xe2\x80\x99s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering
• At least 4-5 years of relevant career experience, with 3+ years\xe2\x80\x99 experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
• Experience working with The Tradedesk Platform and other third-party platforms like Jivox is desirable but not mandatory.
• Understanding and familiarity of key industry concepts and trends
• Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
• Experience with other database, visualization tools or coding languages is a plus.
• Excellent verbal and written skills
• Exceptional organizational skills and detail-oriented mindset
• Strong presentation skills and comfort presenting to senior stakeholders.
• Strong analytical abilities and quantitative skills
• Ability to prioritize tasks effectively.
• Natural curiosity and desire to continuously learn

About Mindshare:

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people\xe2\x80\x99s stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world\xe2\x80\x99s leading media investment company, and WPP, the world\xe2\x80\x99s largest advertising holding group.

About Singapore:

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\xe2\x80\x99 needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare