Job Description

The Key Account Manager (KAM) plays a pivotal role in driving Red Bull's growth in Singapore by winning new business and leading impactful brand activations. This results in expanded distribution, increased volume, and enhanced profitability. The KAM targets leading global Quick Service Restaurant (QSR), LSR chains, cafe and tea chains, catering and food service companies, and other strategic key accounts and hospitality groups as needed. Their ultimate goal is to accelerate distribution, execution, and commercial outcomes-positioning Red Bull as the number one energy drink in Singapore. RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with: Expand all
ONGOING UNIVERSE MAPPING & NEW CUSTOMER ENGAGEMENT
In addition to the existing hunting list, build target customer intelligence to opportunity map Singapore based on new business opportunities, maintaining a tracking database.
Navigate target customer business structures to quickly isolate key decision makers and have the presence and business acumen to influence.
Annual business planning for On Premise Key Accounts, including budget and volume forecast as well as activation plan for each Key Account
WIN NEW KEY ACCOUNT BUSINESS
Independently contact, influence & penetrate customer chain groups to win business in single & multiple markets through head office decision makers.
Engage potential customers though diagnosing their business needs & motivations to create engaging business solutions resulting in product listing and ongoing partnership.
Effectively develop unique and compelling customer value propositions that utilise all benefits and solutions at your disposal.
Agree and implement conditional business agreements that recognise and ensure continuity of partnership.
Ensure executional excellence on account level by utilizing (cross-departmental) resources, such as Marketing and Off Premise teams.
BRAND ACTIVATION AND EXECUTION
Close alignment with local Marketing on market-relevant-industry and consumer insights and national focus areas.
Deliver customer execution against brand execution and activation plans, both in-store and on-line.
Create & agree and implement customer joint business plans.
Engage and deploy sales teams to sell-in to customers where appropriate.
Implement global or localise segment specific strategies to drive customer development
Manage agreed budget forecast and spend for each account. Monitor customer performance and margin against investment and taking corrective action where necessary.
NEGOTIATING TARGET COMMERCIAL OUTCOMES
Prepare negotiation plans and engage and involve appropriate stakeholders.
Prepare internal and customer based value chains.
Influence and engage key internal stakeholders to formally support business proposals.
Correctly prepare and sell-in forecast customer benefits.
Know how and when to propose mutual concessions within the negotiation.
Secure acknowledged mutually beneficial outcomes.
STAKEHOLDER MANAGEMENT & COLLABORATION
Engage appropriate the internal teams & departments to prioritise customer acquisition and ongoing partnership.
Deploy Red Bull Teams & Departments to engage and support customers.
Foster branded collaboration within Red Bull and with the customer.
Input into the Red Bull business planning cycle.
DATA, INSIGHTS MANAGEMENT & REPORTING
Agree and obtain regular customer data that enables insight generation to drive business development.
Work with internal teams to develop unique category and business insights.
Provide agreed routine internal reporting and implement agreed actions.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:

• Minimum 3 years' experience in On premise Key Account Management. Experience working with QSR/LSR chains, Hospitality groups including lodging, restaurants, bars etc.
• Proven experience, drive, and ability to autonomously seek out and win new business.
• Ability to extract customer insights, align and develop and sell them into mutual business solutions
• Creating, proposing, and implementing customer joint business plans
• Proactive problem-solver with the ability to work independently and identify effective solutions.
• Excellent written and verbal communication skills with the ability to engage and interact at different levels.
• High sense of accountability, strong will to succeed, demonstrated curiosity and desire to learn.
• A proactive team player with the ability to collaborate effectively in a dynamic environment.

• Degree in business, marketing, or related discipline
• Fluent English
• Travel 0-10%

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Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This role is offered by Pokka PTE. LTD who is a Distribution Partner of Red Bull. Employment for the successful applicant will be with Pokka PTE. LTD who operates as the Distribution Partner for Red Bull in Singapore.
On Premise Key Account Manager with Distribution Partner (12m contract)
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Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Skills Required