Job Description

JOB DESCRIPTION:-

• Understand the online sales journey and steps, design the requirements on tracking, translate to google analytics requirements, provide testing support to the developers and web teams.
• Synchronize the analytic tags across the online sales platform
• Engage in full acceptance testing and troubleshooting of tracking issues together with developers
• Develop reports and dashboard on google analytics on website tracking on both health and performance metrics
• Partner businesses to analyze data from various dimensions to uncover opportunities/wastage
• Develop dashboards to track effectiveness of marketing of the platform
• Provide the analysis of the sales platforms to BUs
• Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
• Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
• Highlights any potential concerns /risks and proactively shares best risk management practices.

• At least 3 years Digital analytics implementation and reporting experience with Google Analytics, firebase and Google Optimize.
• Strong analytical skills, excellent communications skills, both written and spoken
• Experienced with planning and executing MVT and A/B testing solutions using 3rd party platform such as Google Optimize or similar platform is preferred
• Proficiency in Google Analytics and Microsoft Excel, Python or any other scripting language is a must
• Experience with digital analytics tools (Adobe Analytics, Google Analytics, etc) and tag management system (GTM, etc).
• Experience with digital analytics requirements and reporting for sales, post login and app journeys.
• Experience with HTML and Google Data studio to setup regular reporting for manager reporting
• Experience in defining analytics tracking requirements, and guiding developers through implementation of those requirements
• Experience in verifying, deploying and troubleshooting triggers and tags through GTM
• Experience in reading and analysing of various data sets to uncover opportunities/wastages
• Positive and adaptable attitude
• High level of integrity, takes accountability of work and good attitude over teamwork.
• Takes initiative to improve current state of things and adaptable to embrace new changes.