Job Title Paid Media Manager
Paid Social Manager (Performance Marketing Meta Focus)
Were looking for a Paid Social Manager with deep expertise in conversion-focused campaigns, especially on Meta platforms (Facebook & Instagram), to join our Acquisition & Media team.
This role is perfect for someone who lives and breathes performance marketing, thrives in fast-paced environments, and has a proven track record of scaling paid social campaigns efficiently.
So, who are we?
Hello, were IG Group. No, not Instagram though we're a pretty big deal ourselves. Were a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? Weve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and lets innovate together.
What Youll Do
Own and execute high-performance Meta ad campaigns (with a focus on conversions, app campaigns, and ROAS).
Design and implement full-funnel paid social strategies, aligned to business goals across APAC and ME markets.
Partner with creative teams to brief, test, and iterate ad creatives based on performance insights.
Build a structured experiment roadmap, run A/B tests, and push innovation across targeting, formats, and bidding.
Use tools like Google Analytics, Meta Ads Manager, and Funnel.io (or similar) to analyze performance and drive actionable insights.
Collaborate cross-functionally to ensure seamless customer journeys and tracking.
Stay on top of platform updates, algorithm changes, and industry trends to continuously evolve our approach.
What Were Looking For
35+ years of experience running performance-driven paid social campaigns, especially on Meta.
Strong analytical mindset fluent in campaign analysis, attribution, and incrementality concepts.
Proficient in Excel/Sheets, with bonus points for SQL, Looker, or other BI tools.
Experience working with creative teams and translating data into clear creative feedback.
Exceptional attention to detail, paired with strong strategic thinking and business acumen.
Comfortable in ambiguity; youre proactive, resourceful, and make things happen without waiting to be told.
Clear understanding of conversion metrics: CAC, ROAS, LTV, AOV, etc.
Passion for testing, learning, and driving performance through structured experimentation.
Able to manage budgets effectively and forecast spend vs outcomes confidently.
Bonus Points
Knowledge of media mix modeling or incrementality testing.
Experience in multi-market campaign management across APAC or MENA.
Familiarity with other platforms like TikTok, YouTube, or LinkedIn is a plus.
The perks
It really is more than a job. Well recognise your talent and make sure that you can still have a life at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time offxe2x80xa6 the list goes on.
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