Job Description

THIS IS A REMOTE AND FULLTIME ROLE!
We are a Digital Agency in Buffalo, NY with a remote team across the globe. We have been in business for over 20 years. We are growing very fast and need dynamic leaders to join our team.
We need a Paid Traffic Specialist to drive quality, targeted traffic to funnels that turn into leads, interest, and sales. You will be both hands-on in building campaigns and matching the best sources of media to the client while also overseeing a small team to help with some of the workloads.
What’s in it for you to work at No Joke Marketing:

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• An established business that continues to grow rapidly, even in the current economy where our competitors are struggling or going out of business
• At No Joke Marketing, you get to transform lives by connecting people who need help to those who can serve them
• Supportive, attentive & motivated leadership team available to answer questions & help you grow professionally (and personally)
• The owner is actively involved in the business
• Great small business environment and friendly team
• Can work from anywhere in the world with an internet connection
• Extensive initial & ongoing training to help you become more knowledgeable than 99.9% of people

The outcomes expected of this individual are:

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• Setup and manage a large number of ad campaigns on a monthly basis for multiple clients in a range of industries.
• ~20% time spent analyzing and optimizing campaigns.
• ~20% time spent testing new techniques. With the ever-changing landscape of media buying, you should be constantly testing new mediums, methods, and tactics to improve results.

Competencies (these are MUSTs):

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• Analytical - Numbers and hard data drive your decisions.
• Attention to detail - Does not let important details slip through the cracks or derail a project. Every word counts. Make sure to mention the word “happiness” in your phone screening for brownie points.
• Communication - Speaks and writes clearly and articulately.
• Distiller - Ability to understand and translate complex concepts and technical information into practical marketing language
• Efficiency - Able to produce significant output with one piece of content. (A blog post becomes an infographic and repurposed as a video script, for example.)
• Entrepreneurial - You treat your career like a business. You carry that through for the benefit of your employer and for the clients whose ad accounts you manage.
• Proactivity - Acts without being told what to do. Has an ability to foresee needs before they arise.
• Systematic - Relentless with testing while adhering to a structured, systematic approach that keeps everything well organized.
• Work ethic - You balance having a life with a strong willingness to work hard and do what it takes to get the job done.

Preferred or Nice-to-Have Skills and Experience: These are not required but the more of these you can check off, the higher your chances.

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• Recent hands-on experience managing paid traffic, or in some related discipline within digital marketing
• Facebook Ad Planning/Buying
• Google Ads Planning/Buying
• Ad experience on other platforms (e.g. Bing, Twitter, etc.)
• Leadpages experience is a plus
• Infusionsoft experience is a plus
• Split Testing (A/B testing) experience
• Ability to create, manage, and monitor email funnels
• Ability to write direct response copy for a wide variety of media
• Basic-level or greater ability to source and edit images for PPC

All claims of experience must be proven through samples and/or testing. Join our diverse team of experienced digital marketers!