Job Description

The Performance Marketing Associate is responsible for implementing, optimizing, and analyzing digital paid media campaigns together with the Performance Marketing Manager, ensuring seamless execution. To succeed in this role, he/she must have a hands-on approach and drive activities associated with the planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic.Responsibilities:

• Maintain a strong understanding of the digital media landscape, the latest products, and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.

• Plan and accurately set up campaigns on media channels including but not limited to Facebook, Google, TikTok, Twitter, Viber, Lazada & Shopee In-platform.

• Monitor and optimize campaign performance daily, ensuring achievement of target KPIs.

• Analyze data and create performance reports (bi-weekly, monthly, yearly), ensuring insights are highlighted

• Together with the performance marketing manager, ideate on media strategies, tactics, and targeting for media plans, ensuring information is presented in a brand-friendly, digestible format

• Collaborate with necessary teams to ensure seamless media campaign management.

• Recommend new processes or workflow modifications on media strategy and planning to ensure consistent and repeatable processes are used.

• Assist in managing the day-to-day marketing operations of partner brands & the company.

Requirements:

• Bachelor's degree or equivalent relevant experience

• At least 1-3 years of experience in performance marketing, media planning & buying. Experience in CPAS & onsite solutions is a plus

• Basic Excel skills filters, SUMIF, VLOOKUP, Pivot is a plus

• Independent, strategic critical thinker, and an active problem solver

• Analytical, creative, and resilient

About the Company: AIRR LABS is building lasting connections between brands and consumers in Southeast Asia.We provide a full suite of solutions that enable brands to bring their unique stories to life across the online customer journey.We are looking for young, curious, and highly-motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution. AIRR Labs is inviting people who have:

• Strong interpersonal and communication skills and enjoy working in a collaborative team

• Innovative, analytical, and problem-solving mindset

• High accountability to deliver results to a high-standard

• Ability to manage complex projects and teams with attention to detail

• Proactive and positive attitude to thrive in a fast-paced work environment

Job Types: Full-time, PermanentBenefits:

• Company events
• Health insurance

Schedule:

• 8 hour shift
• Day shift

Supplemental Pay:

• 13th month salary
• Overtime pay

COVID-19 considerations:
Currently working from home (onsite around September 2022)Ability to commute/relocate:

• Taguig City: Reliably commute or planning to relocate before starting work (Required)

Experience:

• performance marketing or media planning/buying: 1 year (Required)