Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!
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Develop and implement comprehensive Performance Marketing strategies that align with overall marketing and business objectives
Lead the planning, execution, and optimization of performance marketing campaigns across various platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
Oversee end-to-end management of campaigns, from creative development to media buying and performance analysis
Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms
Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI
Identify optimization opportunities / growth, and analyzing the impact and effort required
Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing
Develop and maintain a testing roadmap to continuously improve campaign effectiveness
Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising
Mentor and lead a team of performance marketing professionals, foster a collaborative and high-performance culture within the team
Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation
Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
Generate regular reports for stakeholders, clearly communicating campaign performance and ROI
Able to explain complex data in a way that is understandable for non-technical audiences
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Requirements
Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus
8+ years of experience in digital marketing with a focus on Search Engine Marketing (Google Ads / SEM)
Proficiency in digital marketing tools and platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
Experience with A/B testing and performance optimization techniques
Proven track record of managing and optimizing Search advertising campaigns
Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture - Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Strong attention to detail and organizational skills
Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
Proven track record of managing team members
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Proficiency in Japanese is a plus as this role looks after the Japan market
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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Skills Required