Job Description

We are launching a brand-new vertical, a major expansion alongside Singapore's No.1 Baby & Parenting ecosystem (Mummys Market).
We're looking for an experienced, strategic, and hands-on Performance and Marketing personal who can build this vertical from day one, shape the brand, and drive growth across digital channels.

This is NOT a junior role. This is for someone who is high-performing, resourceful, and highly experienced in performance marketing and content strategy.

What You Will Lead:

You will be the marketing engine behind our new vertical, responsible for:

1. Performance Marketing & Ads
Deep expertise in Meta Ads, including audience building, campaign optimization, and scaling
Strong understanding of funnels, retargeting, lead gen, and ROAS-driven campaigns
Ability to plan, execute, and manage multiple campaigns simultaneously

2. Content Strategy & Execution
Spot strong ideas and convert them into content that resonates
Plan a solid content calendar across IG/FB/TikTok
Create engaging content (written, visual, short-form video ideas)
Oversee posting, optimisation, and engagement strategy

3. Creative & Brand Building
Develop a consistent brand identity and voice for our new Home vertical
Craft compelling messages for home brands, merchants, and homeowners
Propose creative angles, hooks, and storylines for campaigns

4. Strategic Planning
Understand market trends and buyer behaviour (new homeowners, reno stage, etc.)
Build launch strategies, partnership ideas, and go-to-market plans
Work closely with our Director of Growth on major campaigns and events

5. Data-Driven Decisions
Track performance, optimise campaigns, and hit KPIs
Analyse data from Meta, CRM, and content insights to drive decisions

Who We're Looking For

We want someone who is:
Highly experienced -- not experimenting, but knows exactly what works
Strong in Meta performance marketing (non-negotiable)
Creative with an eye for content + trends
Strategic thinker who can design campaigns end-to-end
Resourceful, independent, and able to build from 0 ? 1
Fast and responsive
Has a strong track record in growth, leads, or e-commerce performance

Bonus if you have experience with:
Home & Living brands
Reno / ID market
Lead generation funnels
Event marketing

Your Impact:
You will play a key role in:
Launching a completely new vertical in Singapore
Designing the marketing engine that will scale across S.E.A
Working directly with senior leadership on a fast-growing business unit
Helping to build the next big category

Role Details
Remote (VA position)
Full-time
Competitive compensation based on experience
Long-term growth opportunities for top performers

How to Apply
Send your application with:
Portfolio / Case studies
Meta Ads experience (platform screenshots if available)
Campaigns you've run + results
Why you're the right fit for launching a new vertical

Job Types: Full-time, Permanent

Pay: $500.00 - $1,500.00 per month

Benefits:

Work from home
Work Location: Remote