Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact
This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients.
This is an exciting role for a sharp, ambitious Planning Manager to drive innovative media plans for Nike. You'll be at the forefront of crafting impactful campaigns that resonate with youth culture across Southeast Asia and India. This isn't just about planning; it's about ensuring flawless campaign execution, and delivering inspiring work that truly cuts through the noise. We need someone with big ideas and the meticulous attention to detail to bring them to life across both digital and traditional media.
Key Responsibilities:

• Integrated Media Planning: Building from global brand strategy, you will be required to develop comprehensive media plans for Nike, spanning both digital and traditional channels in India, Philippines and Thailand.

• Campaign Execution: Work with relevant teams to deploy media campaigns. Demonstrate hands-on understanding of key digital platforms, particularly Meta, TikTok, and Google. Support junior team members with campaign set up to ensure best in class campaign execution.

• Client & Stakeholder Management: Build and maintain strong, collaborative relationships with the Nike client team and local market Mindshare teams. Discuss your campaign status with confidence to the client in WIP meetings.

• Market Management: Build strong working relationships with Mindshare teams in local markets (India, Thailand and Philippines) to deliver best in class media execution. Work with them to implement effective ways of working and create a true partnership.

• Campaign Performance & Optimisation: You'll be responsible for reporting and understanding campaign delivery. You will lead the creation of regular in-flight reporting and will be expected to liaise with your line manager on opportunities for optimization. You will also have the opportunity to share these learnings as input into future campaign strategy.

• Account Operations: Work with relevant members of the team to facilitate the finance process including oversight of Nike's PO tracker, monthly billing inputs and reconciliations.

• Creative & Strategic Contribution: Actively contribute to the development of big ideas and inspiring work that aligns with Nike's brand ethos. Work closely relevant stakeholders to present interesting and exciting ideas for Nike campaigns.

Goals for Success:

• In 3 Months:

• Establish strong working relationships with key Nike client contacts, internal teams and media partners.

• Gain a comprehensive understanding of Nike's media approach and annual plan, past campaign performance across all media channels.

• In 6 Months:

• Take ownership of end-to-end client servicing and planning for Nike campaigns, leading weekly client discussions.

• Proactively build strategies to enhance campaign performance and identify new opportunities (e.g., audience strategies, channel recommendations).

• Ensure meticulous setting and tracking of campaign KPIs, driving effective optimisation and delivery through internal teams and tech.

• In 12 Months:

• Deliver best-in-class client servicing, evidenced by strong client feedback

• Ensure cost guarantees are met to avoid any malus on the business.

• Lead specific campaigns as the brand champion, responsible for the full end to end process from strategy through to measurement and optimization.

Skills & Experience:

• Undergraduate degree in communication, media, or business management (post-graduate/masters preferred).

• At least 5 years of experience in media planning, with a strong focus on digital media (knowledge of traditional media is also expected.

• Comprehensive knowledge of tactical media planning concepts, approaches, and issues.

• Capability to operate effectively in a dynamic, adaptable, agile environment.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required