Job Description

At Emapta, saying 'We're a Family' means we're also your second home at work, and our ratings prove it!
4.5 GLASSDOOR RATING
4.5 FACEBOOK RATING
93% CANDIDATE REFERRAL
Our goal is to build your local careers with global impact, so you can achieve your ambitions and full potential without the need to work abroad.
Build User Interface components using Salesforce Lighting Web Components
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Perform A/B testing for conversion optimization
Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Requirements
Proven experience in B2C campaigns in a similar role
Campaign optimization on all advertising platforms
Concepts and best practices
FB, IG, TikTok, and Twitter
SEO best practices
Develop campaigns that are engaging and resonate with the target audience
A/B split testing
Market research and competitive analysis
Working knowledge of website and marketing analytics tools (Ex. Google Analytics, WebTrends, SEMrush, etc.)
Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
Excellent communication and interpersonal skills
Can communicate, plan and present ideas clearly
: Can multi-task, works well alone or with a team, needs minimal supervision, trustworthy, detail-oriented, and passionate to upskill

At Emapta, saying "We're a Family" means we're also your second home at work, and our ratings prove it!
4.5 GLASSDOOR RATING
4.5 FACEBOOK RATING
93% CANDIDATE REFERRAL
Our goal is to build your local careers with global impact, s