Fifth Ring (a DC Thomson brand) is a global B2B marketing communications agency that creates one thing. Change. We change opinions, we change businesses and we help clients around the world to own their space.
ABOUT THE ROLE
Role Purpose
The PR Manager plays a critical role in shaping and delivering impactful communications strategies for local, regional, and international B2B clients. The role requires strong strategic thinking, exceptional execution skills, and the ability to influence media narratives that deliver measurable business impact.
A core function of this role is a deep understanding of the regional media landscape and the ability to leverage established, credible relationships with key journalists and editors across Asia. The PR Manager must navigate diverse markets, anticipate media trends, and secure meaningful earned media opportunities that position clients as industry leaders.
Key Relationships
Internal:
Client services teams, regionally and globally
Business development team
Regional Directors
Colleagues in content, creative and reach teams
External:
Media
Clients and prospective clients
International colleagues (BBN and other agency partners)
Professional associations
Business partners
Suppliers
Line Manager:
Regional Director, Asia
Reporting team:
Asia
RESPONSIBILITIES
Delivery:
Develop, manage, and deliver a wide range of PR services, including press releases, media interviews, byline articles, case studies, speeches, messaging frameworks, and thought leadership
Demonstrate a strong and nuancedunderstanding of the regional media landscape, including key industry publications, influencers, and emerging platforms
Build, maintain, and leverage robust relationships with priority journalists and editors to secure consistent, high-quality media coverage
Proactively identify media angles, storytelling opportunities, and editorial calendars to maximise visibility for clients
Place stories strategically and organise interviews that align with client narratives and business objectives.
Conduct ongoing industry and marketing research to stay abreast of emerging trends, competitive movements, and sector developments
Company:
Ensure all work is commercially optimised and potential financial risks are minimised
Uphold all Fifth Ring processes and procedures
Support Business Development through proposal input, media insights, and participation in pitch preparations
Demonstrate and communicate the impact and effectiveness of PR activity
Support Fifth Ring's regional marketing and visibility initiatives
Colleagues:
Foster strong internal networks to collaborate effectively across disciplines and geographies
Share expertise proactively with colleagues across all Fifth Ring offices
Contribute ideas, creativity, and consultative support to internal teams
Perform other duties as assigned and agreed with the line manager
What We Offer:
A progressive and fast-moving environment where you will work alongside an energetic and passionate team
Under the guidance of experienced team leaders, you will work directly with high-profile, regional and global clients on a daily basis.
Opportunity to build your career in communications and expand your knowledge of the various markets around the region
Other career growth opportunities include identification and participation in relevant learning courses as well as industry networking events
Requirements
KNOWLEDGE, SKILLS, EXPERIENCE AND ATTRIBUTES
Essential:
Formal qualification in communications, marketing, journalism, or relevant field
Minimum two years' experience in PR or marketing communications, preferably in an agency environment
Understanding of B2B marketing & communications
Established media relationships with key journalists and editors in relevant industries and markets
Strong written and verbal communication skills
Proven ability to craft clear, engaging, audience-relevant content
Proficiency in Microsoft Office
Desirable:
Experience working with the media across the APAC region
Knowledge of content marketing and digital communications
Strong presentation, negotiation, and influencing skills
Good time management and organisational skills
Experience with media database management
Copywriting and content development expertise
Benefits
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
If you have any issues with your application, please email recruitment@dcthomson.co.uk
Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.
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