Develop and implement of PR strategies as part of holistic marketing plan to achieve the overall business objective.
Create strategic communication programs, manage and grow relationships with media and bloggers, handle press releases, and execute press interviews and events to garner positive earned coverage.
Leading the planning and implementation of PR initiatives related to the Group's various brand(s).
Leveraging a variety of media channels to maximize brand and campaign exposure.
Building strong and positive relationships with media, influencers and other related parties.
Developing and editing news releases, speeches, articles, interviews and other editorial collateral.
Tracking effectiveness of various campaigns and course correcting as required.
Generating engaging content for traditional media, websites, social platforms and marketing collateral.
Analyzing and interpreting metrics to measure the success of PR and branding initiatives.
Execute any other job responsibilities which the management assigns from time to time.
Job Requirement
Min Diploma/Bachelor's Degree in Business/Marketing or its equivalent
At least 3 years of Marketing Communications experience
Experience with PR / Digital Marketing skills
A clear track record of delivering effective Marketing Communication Program as well as strong ability to influence people at all levels both internally and externally.
Strong coordination, interpersonal, and problem-solving skills
Highly proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
A fast learner and a team player, who is able to work under pressure
Job Type: Full-timeSalary: $2,800.00 - $4,500.00 per monthSchedule:
Monday to Friday
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