The Product Development Manager is responsible for overseeing the development and enhancement of products from concept to launch. This role involves market research, cross-functional collaboration, project management, and strategic planning to ensure products meet customer needs, align with business goals, and are delivered on time and within budget.
Responsibilities
1.
Product Strategy & Innovation
Identify market trends in pet nutrition and consumer preferences.
Develop product concepts aligned with brand positioning and pet health standards.
Benchmark against competitors and global pet food innovations.
2.
Formulation & Ingredient Sourcing
Collaborate with nutritionists and veterinarians to create balanced, species-appropriate formulas.