Job Description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Product Evangelist (PE) will work closely with the company\xe2\x80\x99s internal functional and business teams as well as external business partners to develop and execute marketing and launch strategies for Razer\xe2\x80\x99s Merchandize which will include the Sustainability Mascot, Sneki Snek and related projects under the Sustainability category.

Responsibilities

Marketing Campaign Planning and Execution

• Develop and implement marketing plans, ensuring achievement of company and brand objectives
• Define market segment priorities and partner with relevant stakeholders to establish Go-To-Market strategies and plans to achieve the company\xe2\x80\x99s set objectives
• Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product
• Conduct and do competitive benchmarking and product comparison
• Drive marketing asset production that the aim of creating content that will resonate and engage with our target audience through working closely with internal and external stakeholder teams. This includes the production of content creative briefs for social media platforms, digital content, PR etc.
• Work with relevant stakeholders like social media, Public Relations, and/or licensed/collab product supported and driven by talent/influencer partnerships

Revenue Target and Budget Management

• Drive towards achieving the financial targets in line with the company\xe2\x80\x99s business objectives
• Analyze financial information (e.g., royalty reports, revenues, etc.) to ensure all business initiatives and marketing campaigns meet expectations and to identify trends and growth opportunities

Project Coordination and Partnership Management

• Maintain engagements with partners and coordinate closely with internal teams to develop and design product
• Work alongside design, program management, sales, and marketing teams to maximize initiatives and activations
• Develop presentations that will communicate Razer\xe2\x80\x99s vision and strategic initiatives to external business partners
• Create presentations for line reviews as needed to support the sales team
• Engage in business communications and execution of go-to-market strategy with business partners

ADDITIONAL RESPONSIBILITIES

• Other duties including administrative work as assigned

JOB REQUIREMENTS

• Bachelor\xe2\x80\x99s degree in Business or Marketing with minimum 1 year of product marketing experience
• Experience with consumer products/ electronics would be ideal
• Strong analytical skills, including ability to arrive at insights from analytical data, as it is essential for market and competitive evaluation, pricing, and line management
• Possess strong people skills, able to work with the regional Sales & Marketing Teams to bring about increased sales to the market
• Strategic thinker with the ability to turn vision into action
• Highly organized with exceptional attention to detail
• Capable of planning ahead and executing tasks/projects on time
• International background and understanding of foreign markets
• Experience with licensing preferred but not required
• Possess ability to be a team player with skills to lead/participate in cross-functional teams
• Good verbal, written and presentation skills
• Efficient with Microsoft Office, excel, and other programs

Pre-Requisites :

Are you game?

Razer