Responsible for executing the regional strategy across the Asset Servicing business units in Asia as outlined by the local Country Executives, Head of APAC Product Management, and Global Head of Product Management for the Asset Servicing business.
Dual responsibility for connecting the country level client segments needs with the global product organisation strategy ensuring local needs are represented globally, matching global solutions with specific regional client segment needs and developing local initiatives to meet the regional markets in Asia.
Responsible for Product Management Lifecycle activities specific to regional product initiatives such as defining the target client segment market and evaluating industry trends and uncovering opportunities. The senior product manager will also perform launches and post launch assessments/ recommendations. Acts as a resource for direction, training and guidance for less experienced staff.
1. Develop market insight by defining the target client segment markets and evaluating industry trends
2. Formulate strategy for individual countries by aligning cross functional teams, uncovering opportunities and determining life cycle states
3. Shape the value proposition, develop the business case and define the marketing mix model as part of the new product planning process
4. Lead in introducing new products to the market by securing regulatory approvals, publishing marketing material and conducting sales training
5. Assess industry movement and refine value based pricing post the launch of new products
6. Attend and present at industry events and publish in industry publications
7. Provide sales support including presenting at client and prospect meetings
8. Create strategies for cross-program coordination and go-to market rollouts
9. Carries out complex initiatives involving multiple disciplines and/or ambiguous issues
10. Displays a balanced, cross-functional perspective, liaising with the business to improve efficiency, effectiveness and productivity
11. Conducts post launch audits, tracks product success, analyses P &L, metrics, KPIs, Makes recommendations for improvements to promotional programs
Qualifications
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