Job Description

ELLO Product Manager Responsibilities

=========================================

The Product Manager plays a critical role in bridging vision with execution -- ensuring that what we build not only works but also resonates with the market and delivers business impact.

Execution & Delivery

-------------------------

Collaborate closely with the

Product Owner (Founder)

and

Design Team

to define and prioritize roadmap items. Write clear and structured

tickets

: Define the

"what"

and

"why"

for each task. Specify

acceptance criteria

and

success metrics

. Assign

priority and effort

levels. Attach

supporting materials

(Figma links, screenshots, videos, documents). Ensure clear structuring:

epics stories sub-tasks

. Host

sprint planning

with engineers, QA, and designers: Review and prioritize backlog. Address potential blockers. Discuss feasibility and dependencies. Set sprint goals and outcomes. Groom the

product backlog

regularly with the team. Manage

A/B test planning

: Define experiment hypotheses, control, and variant groups. Present findings and next steps to the team.

Market & User Research

---------------------------

Conduct

competitive benchmarking

against smart home and AI camera players. Stay updated on

industry trends

(AI, computer vision, smart home standards, consumer privacy). Run

customer discovery

activities: Interviews with core target audience (e.g., mothers, families, pet owners). Surveys and structured feedback collection. Monitor competitor launches, pricing, and positioning.

Product Strategy & Alignment

---------------------------------

Translate ELLO's

vision

into actionable product strategies. Define and maintain

user personas

and

customer journeys

. Prioritize roadmap items based on

business value

(user adoption, revenue potential, retention, differentiation). Align roadmap with

go-to-market strategy

(crowdfunding launch, investor milestones, retail readiness).
- Ensure features resonate with

real user needs -

not just technical possibilities.

Metrics & Analytics

------------------------

Define and track

KPIs

at both product and business levels: Activation (successful onboarding). Engagement (chat interactions, daily/weekly usage). Retention (churn, recurring subscriptions). Reduction in false alerts / noise. Use analytics to validate roadmap decisions and A/B test outcomes. Share key metrics in sprint reviews and stakeholder updates.

Cross-Functional Collaboration

-----------------------------------

Partner with

Marketing

for product positioning, feature launches, and storytelling. Work with

Sales/Partnerships

to ensure feature sets meet partner requirements. Support

Customer Success/Support

with training materials, FAQs, and product updates. Maintain consistent communication between all teams to ensure alignment.

Feedback & Continuous Improvement

--------------------------------------

Own

beta testing programs

and early adopter feedback loops. Collect, triage, and prioritize

feature requests

and

bug reports

. Translate feedback into backlog items and roadmap adjustments. Ensure every release has a

post-mortem review

(what worked, what didn't, what's
next).

Long-Term Strategic Ownership

----------------------------------

Maintain a

3-6-12 month roadmap

, balancing quick wins and long-term bets. Work with the founder on

investor-facing updates

tied to product milestones. Explore

adjacent opportunities

(Matter integration, smart home interoperability, subscription growth). Continuously validate that ELLO's product direction stays ahead of evolving market
needs.

Outcome:

------------

The PM ensures ELLO builds the right product, the right way, at the right time .