Job Description

This role is responsible for the monetization of Conversions API and Paid Messaging focused on Whatsapp. This person will represent the advertiser perspective to drive product strategy, product innovation, product testing and the creation of go-to-market plans specific to APAC Mid-Market, coordinating cross-functional teams to bring great solutions to businesses and the community.
Product Marketing Manager - CAPI and Paid Messaging Mid-Market Responsibilities
Play a primary role in rolling out holistic business strategy for Conversions API and Paid Messaging in Asia Pacific Mid-Market
Create semi-annual plans to drive revenue growth for APAC
Develop detailed go-to-market strategies and communications for focus solutions
Distill market feedback into market intelligence that informs product roadmap
Partner with markets to develop business solutions that educate and inspire internal and external partners
Working collaboratively with the Global Product Marketing Team (Business Product Marketing) and activating through Country Product Marketing Leads is required for all of the above activities
Minimum Qualifications
6+ years of product marketing, business strategy, or product management experience
Experience setting strategic direction and executing go-to-market plans
Experience in partnering and influencing a cross-functional team
Understanding of the advertising industry and value propositions
Exceptional communication and presentation skills
BA/BS degree
Multidisciplinary background including business strategy, product marketing and analytical skills
Preferred Qualifications
Knowledge in Enterprise Go-To-Market, specific to the Paid Messaging space
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the .
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Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the