Product Marketing Manager (f&b I Fmcg I Retail)
Singapore, Singapore
Job Description
b'
Job Responsibilities:
- Determines annual and gross-profit plans by forecasting and developing annual sales. projecting expected sales volume and profit for existing and new products; analysing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
- Plan, develop and execute marketing strategies that increase sales.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and promotion programs; developing field sales action plans. Manage all marketing activities for the company and within the marketing team
- Drive and implement marketing online and offline campaigns with sales promotion and activities instore to achieve targets
- Perform sales analysis and monitor results for product portfolios and promotion campaigns
- Develop and curate marketing content and materials for PR, traditional marketing and digital marketing including video, photography, artwork design, visual merchandising
- Manage the marketing events and exhibitions including the planning and execution of related logistics supports
- Monitor and report on effectiveness of marketing communications
- Work closely with external agencies such as PR, printers, designers etc to execute campaigns and new product launches
- Monitor competitors\xe2\x80\x99 activities
- Support our new international markets expansion and support the franchisees
- Responsible for brand management and corporate identity consistency
- Manage the company\xe2\x80\x99s marketing budget
- Maintain effective internal communication to ensure that all relevant departments are kept informed of marketing objectives and activities
- Perform other ad-hoc duties as assigned
Job Requirements:
- Bachelor\xe2\x80\x99s degree in Business Marketing or equivalent
- Minimum 6 years\xe2\x80\x99 experiences in FMCG, Retail or F&B
- Strong analytical and project management skills.
- Confident and dynamic personality.
- Strong creative outlook.
Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1302011
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationSingapore, Singapore
-
EducationNot mentioned