, from product introduction and launch to growth, maturity, and phase-out.
Conduct
market and competitive analysis
to identify opportunities, trends, and threats across global and regional markets.
Define and communicate
value propositions, product positioning, and key messaging
for ICs, connectors, passives, and power components.
Drive and support
go-to-market (GTM) strategy
, working closely with sales, product management, and distributors.
Develop
sales enablement tools
including product presentations, technical datasheets, comparison guides, and whitepapers.
Coordinate and execute
product launches
, promotional campaigns, and product training for internal teams and channel partners.
Monitor product performance (e.g., pricing, margin, market share), collect customer feedback, and recommend lifecycle actions.
Ensure alignment with R&D and operations to manage
product updates, obsolescence, and inventory
throughout the lifecycle.
Represent the company at
industry events, customer meetings, and trade shows
.
Requirements
Bachelor's degree in
Electrical/Electronic Engineering, Marketing
, or related field;
MBA is a plus
.
5+ years of experience
in product marketing or product management in the
semiconductor, electronic components
, or related industries.
Strong technical understanding of
ICs, power components, connectors, and PCB-level electrical systems
.
Proven track record in
product lifecycle management (PLM)
and market-driven product strategy.
Excellent written and verbal communication skills with the ability to simplify complex technologies.
Data-driven mindset with proficiency in
Microsoft Excel, CRM, and PLM tools
.
Experience working in a
multinational environment
and collaborating wit
If interested, please submit your application with your expected salary and resume.
We regret that only short-listed candidates will be contacted shortly. By submitting your application or resume, you agree to the collection, use, retention, and sharing of your personal information with potential employers for their assessment.
JDA WMS Pte Ltd | EA Personnel: Pham Thi Tuyet Mai
EA License No: 23S1595 | EA Registration No: R25127838
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