Job Description

Roles & Responsibilities

This is a strategic role focused on product positioning, go-to-market strategy, and coordinating with our in-house social media and performance marketing teams to drive growth.

Key Responsibilities

Define and own the marketing product roadmap for both products Develop go-to-market strategies, product positioning, and messaging frameworks Set KPIs and success metrics for user acquisition, activation, and retention Provide strategic direction and campaign briefs to our social media and performance marketing teams Conduct market research, competitive analysis, and customer insights Design customer journey maps and optimize conversion funnels Collaborate with product, development, and marketing teams Create product positioning documents, sales materials, and content strategies Manage marketing performance tracking and ROI analysis Present strategies and insights to senior leadership

Required Qualifications

5+ years in product management, product marketing, or strategic marketing Proven track record launching and scaling digital products (B2C preferred) Experience developing go-to-market strategies and product positioning Background working with marketing execution teams Travel, technology, or consumer services experience (preferred)

Skills

Strategic thinking and product marketing expertise Strong analytical and data-driven decision making Excellent communication and stakeholder management Experience with marketing analytics tools Project management and cross-functional coordination Understanding of digital platforms and customer onboarding
Job Type: Full-time

Pay: $2,500.00 - $3,200.00 per month

Work Location: In person