Job Description

At Gensler, we design for people. We leverage our global perspective and local presence to innovate at every scale. We’re not just designers. We’re tinkerers, craftspeople, visionaries, innovators and thought leaders. Fuelled by passion and entrepreneurial spirit, our people bring new ideas to solve challenging problems. Whether you’re into sketching new ideas, hacking a building or growing client relationships in global markets, there’s something here for everyone.


Our depth of expertise spans disciplines—from aviation and transportation to education, hospitality, retail, technology and more. At our core we embody an entrepreneurial spirit, always looking ahead for new ways to innovate and add to our clients' success. We share the belief that design has the power to transform organizations and change lives; whether we’re refreshing a retailer’s brand, planning a new urban district or designing a super tall building.
Our work reflects an enduring commitment to sustainability, and we believe that a diversity of voices and cultures is one of the most powerful strategic tools for securing lasting competitive advantage.
As the world’s largest design firm, Gensler has a unique obligation and opportunity to focus on sustainability in the built environment. We deepened our commitment to combat the impact on climate change in the built environment when we launched Gensler Cities Climate Challenge (GC3) in 2019. This is our pledge to meet an ambitious goal: the elimination of all greenhouse gases from our work by 2030.
Your Role
Gensler seeks a proven storyteller to manage and support our regional Public Relations strategy and implementation. The ideal candidate has a passion for design and is a self-starter who can bring creative thinking and a collaborative approach to the role. The Regional PR Manager works with office and regional leaders to gain an understanding of projects and stories, identify PR opportunities, and collaborate with design professionals and marketing to support strategic objectives for the offices and practice areas across all communication platforms.
What You Will Do
Public Relations

• Identify story angles and appropriate journalists/publications to engage, collaborating with the Managing Directors and PA leaders in the APME region.
• Collaborate with local marketing teams on media opportunities, awards and social media content
• Writing press materials (design backgrounders, press releases, pitches, fact sheets, talking points, messaging)
• Developing and/or gathering pertinent project materials (case stories, renderings, photography) for pitching needs
• Clear and constant communication with office and regional leadership
• Knows firm portfolio in detail, understands practice area capabilities, actively seeks out firm's best practices for use in office PA efforts
• Supporting office leadership on the development of blog posts and bylines
• Planning and executing office events that have external exposure
• Maintain media lists

Media Relations

• Vet in-bound media requests
• Monitor editorial calendars of relevant publications and oversee the development of PR calendars
• Develop contacts within business, financial and specialist trade press and associations (ULI, Corenet, etc.) to extend and increase firm’s profile
• Maintain and build on relationship with current press contacts
• Research, write and distribute press releases and other copy such as story summaries and feature articles
• Work with office leaders and other design staff to draft and edit contributed articles or blogs

Speaking Engagements

• Proactively target key annual speaking opportunities with industry associations, architecture and design organizations, and beyond
• Help position key Gensler staff as "industry experts" for use by media and in speaking opportunities
• Coordinate on-site interviews and meetings between reporters and key Gensler spokespeople

Podcast

• Coordinate and assist with guest research and scheduling
• Prepare and support episode topics and interview questions

Awards

• Proactively target key awards in the APME region for submission
• Develop and maintain target awards calendar
• Collaborate with local marketing teams and leadership to craft and submit for the awards

Your Qualifications

• Experience: At least 7-9 years of public relations experience; AEC industry preferred
• Proactive: Ability to manage PR strategy, project timelines, quick turnarounds, and multiple projects simultaneously
• Presentation: Polished professionalism with a comfort level interacting with high-level executives
• Communication: Strong writing, editing, grammar, and interpersonal skills
• Organizational: Ability to re-work and edit a document under pressing deadlines
• Attitude: Proactive, energetic attitude and desire to work in a results-oriented environment. Ability to manage multiple relationships and deadlines at the same time. A team player who is tenacious, resourceful, relentlessly positive, and flexible, with a "do whatever it takes" attitude
• Writing: Ability to craft, prepare, and execute writing assignments (pitches and project narratives)
• Teamwork: Works well as a member of a team, pitches in to help out others, forward-thinking go-getter; ability to adapt in dynamic settings
• Client/Customer Service: Understanding of public relations as a service to the office
• Software: Microsoft Office and Adobe suite, specifically InDesign

Life at Gensler
Gensler Asia-Pacific and Middle East is committed to
Diversity, Equity and Inclusion through our Five Strategies. In partnership with our clients, we strive to create a just and equitable future for our communities and our colleagues. We celebrate our diversity and are focused on creating an inclusive workplace environment for all.
As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From internal design competitions to research grants to “Well-being Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability and wellness programs. We also offer profit sharing and twice annual bonus opportunities.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.