Job Description

• The Public Relations Specialist is responsible for shaping the external perception of the brand, managing media relations, and ensuring consistent messaging across various channels.
• They may also be involved in crisis management and scripting responses in situations specific to the technology industry.
• Prior experience working for a tech company is preferred for this role.

Responsibilities:

• Planning and implementing marketing strategies to promote a SAAS product to businesses in the Asia-Pacific region.
• Creating engaging stories and finding opportunities for positive media coverage of the brand.
• Developing and executing PR initiatives to increase brand awareness in specific industries, using media outreach, press releases, events, and collaborations with industry influencers.
• Building relationships with media outlets and publications to share the brand\'s stories.
• Understanding the customer journey and using effective writing to communicate clearly and impactfully with customers.
• Collaborating with cross-functional teams, like Product Marketing, to create customer case studies and content that align with the brand\'s tone and SEO best practices.
• Establishing criteria to measure the effectiveness of brand awareness efforts.
• Creating content distribution channels, such as social media groups, to engage the target audience and boost brand visibility.
• Organizing and hosting brand events, working with the event marketing team for conferences, seminars, or product launches that contribute to brand building and customer engagement.

Requirements

• Minimum of 5 years of experience in developing and implementing B2B communication strategies and programs in the technology industry (Experience in a B2B SaaS startup is a bonus).
• Bachelor\'s degree in Marketing or relevant field, or equivalent work experience.
• Entrepreneurial mindset and a team player with strong project management skills.
• Should be capable of independently creating, leading, and executing cross-functional communication plans and campaigns.
• Proven experience in building brand awareness through effective campaigns, particularly in starting from scratch.
• Exceptional organizational, project management, and analytical skills. Must be able to work independently in a fast-paced, high-growth environment.
• Proficiency in various content formats, ranging from thought leadership articles to infographics and videos.
• Excellent written and verbal communication skills.
• Editorial experience, particularly in press releases, is advantageous.
• Track record of collaborating with and influencing sales and other cross-functional teams.

To Apply If you\'re interested in this role, click \'apply now\' All Applications will be treated will with strictest confidence. Samuel Tse Senior Consultant - Technology Gateway Search DID:+65 6727 6129 www.gateway-search.com EA Licence No: 19C9807 | Registration No: R1223789